Writing Web Copy – What Should You Know

 The Internet has completely changed the way business is being done. The web is the place where content became king. Writing web copy is an essential part of having a website. Today, mass marketing is affordable to both small and midsize companies.

The reason why writing web copy has become so important, is because the intensity of traffic is determined by the value offered by the website. The more traffic a website receives, the more supply of prospects the web copywriter will be able to tap into.woman writing web copy

Writing web copy is a valuable way of attracting an unlimited number of prospects who will either buy your product or service or will get the information that you provide. Content in a website needs to be constantly updated. And various kinds of writing web copy can be done such as email, case study, sales letter, etc.

When you write a web page, for example, a post in your blog, this is not writing web copy. It is “content”. This is a different kind of writing. This article is content. So what does writing web copy mean? It is a kind of writing intended to sell something with a call to action.

Writing Web Copy Is Writing In a Different Media

Some people believe that there is a difference between the traditional direct mail copy and writing web copy. This is an attempt to create a hype about the Internet. The fact is that writing web copy is exactly the same as a “sales copy” in a different media.

Once upon a time there was only one media, the print media. Copywriting was done in the print media. Then came the radio. Another media. Television, the web and so on, are other media. Writing web copy intends to sell a product to someone. People buy products.

If you want a TV, whether it’s advertised on the web, in your local paper, on radio, on TV, if the offer is interesting you will purchase it.

 

Introduction to Copywriting

Generally there are two reasons why someone would have a website. One is to sell a product or service and the other, is to provide information. In both cases copywriting is necessary.

There are different kinds of copywriting depending upon your purpose. A very traditional meaning of the word copywriting applies to sales letters or otherwise known as direct response letters.

You will find sales letters both offline and online. In fact the Internet is a media of communication. In the offline world, copywriting is done for mail sales presentation. A product or service is being presented with features which are characteristics of the product. And then benefits are introduced.

The Art and Science of Copywriting

The sales letter is the sales pitch for the product. It usually is a pretty long letter that ends by a call to action. This is where, in the copywriting piece, you are asked to make an order. You have been given a numerous amount of benefits of the product, and now make an order.

CopywritingDoing effective copywriting is an art and a science. You can read many books about copywriting. The great ones in the industry have written much about it. Reading about copywriting is certainly helpful, but will not make you a writer. You might want to think in terms of science.

Reading about copywriting is a presentation of how to do copywriting. The author will point out to you general elements. It’s like reading about driving, it will not make you a driver. To be a driver you’ll need to get behind the wheel and be guided by a mentor and drive away.

The reality of copywriting is to sit and write. In fact, can anyone become a writer? The answer is yes. It doesn’t matter your gender, color or age. Everyone can write. It all has to do with practice.

The 3 Tips on How to do Copywriting

How to do copywriting is a question that many people ask. Content is an essential part of the search engine optimization. This is specially true if you are new in business.  There are millions of websites in the world of Internet. Your website is like a match in the Atlantic ocean.

Writing skills is certainly a part of how to do copywriting, but it is not the only one. Your writing has to address a specific audience.

Market Research is critical to How to do copywriting

The first tip, is to know your customer. How to do copywriting is a matter of communication. You need to write to a specific target. What are you selling? I am sure you can answer that. You know all about your product.rose

But good marketing is not about your product. It’s about your marketing. That is the needs of your customers. This is what defines how to do copywriting. In copywriting you communicate with your market, providing what they need.

Sales Letters

The second tip, is about providing your potential customers what they need. One easy way to do that, is to ask them. Surveys can be a very effective way of knowing your customers. This is how to do copywriting. It’s about answering their needs and wants.

Sometimes, you know your customers need something. But that’s not what they want. They will always go for what they want.

Persuasive copywriting

The third tip on how to do copywriting is to be persuasive. Writing persuasively is essential to motivate your prospect to own your product.

How to write successful copy and be proud of your achievement

There are people who really hate writing. They would rather do anything but that. Successful copy is an attitude of the mind.  From the time we were children we have been misled to think of this mysterious thing called “talent”. Some people believe that they don’t have the talent for writing and therefore they can’t write a successful copy for their website.

Rain MakerTalents are really things that we make happen in ourselves. We have to decide that we like writing and we’ll be great at it. Successful copy begins with an attitude of the mind, but then it has to start by doing the first step which is research. When you write about a product or service, you need to do research.

Successful copy is about marketing

Successful copy requires you to have a good knowledge on the subject at hand. In addition to that, you’ll also need to know your market. Marketing is the driving force behind your writing. The question is not how can you sell your product or service, but rather, does your market want it. If it doesn’t want it, you’ll never be able to accomplish a successful copy.

Therefore, your point of focus has to be on the market. By doing your customer research, you’ll be able to identify your target and you’ll be able to write a very successful copy.  Too many people start their marketing strategy at the wrong end of the rope.

In order to write successful copy, consistency is necessary. Writing every day will help you develop the skill of writing.

Professional Copywriting

Professional copywriting is a vague expression for most people. Obviously everyone knows what is a writer. But then, what is a copywriter?

vague expressionThe meaning of the word has not changed for the last seventy five years. But it has expanded considerably. There are various shades in the meaning of professional copywriting. A basic definition would be writing that is persuasive enough to motivate someone to take an action. We all have read the work of copywriters.

We can distinguish two different styles of professional copywriting. One, would be for the offline marketing while the other  would be for the web. Both styles are different. It is true that there some basic commonalities.

The writer writes to people who have needs and wants. Yet the media is different. In the offline marketing, a professional copywriter would write a sales letter. Generally, in copywriting one does not write articles, nor advertisements. The copy is specifically for sales.

We all have received in the mail envelopes containing, well what we usually call “junk mail”.  Oh! But are they really junk? See, year after year we receive them in our mail box. It’s because people read them and act upon them.

The sales package offers a product or service. There could be many different pieces in the envelope. But there is a main page which  would be the sales page. It’s usually a very long, long letter. It may talk about a product or service. It will usually mention the problems that people encounter and how this product has helped them.

The end of the professional copywriting letter always finishes with an offer. The product cost so much, and order now. There is usually a bonus or two being offered. Then you will see a section for the customer to put his name and address.

The professional copywriter will always have a guarantee and a telephone number, perhaps a fax number too. The writer who wrote this letter is a copywriter. There is knowledge and skill being applied. The intention of this writing is to request a prospect to fill up the information and make payment.

 

Is the writing in your website effective?

Most of us have heard the saying “Content is King.”  You have a business website and rush to write. Most of us feel that they know how to write and they put articles in their site like crazy.

The fact is that writing is both a skill and an art. There are different styles of writing. This is very true for the Web. There should be sales pages and informational pages.

If you look at the majority of pages on websites they are informational. Informational writing is close to the style of writing we have learned about in school. It is like the editorial content written in magazine.

There is another kind of writing for website that is persuasive. In this style of Effective writingwriting, the writer intends to drive the reader to a specific action, buy the product, ask for more information, get a free report, etc.

This style of writing requires a certain kind of skill that is totally different from even good content writers. The fact is, the Web is a direct response medium. It is where you expect things to happen.

Think about it. Your company has a website. Someone comes and visits your home page for the first time. The visitor takes a look and leaves. What happened? Your page has failed.

Your home page failed because the words failed to make the reader click another page.

Unless your website specifically intends to provide information, the “click” is everything.

 

Choosing Your New Guard Dog

There are hundreds of dog breeds out there for choosing your new guard dog. And for someone who has never owned a dog before or even someone who has kept them for pets, but not as guards, and doesn’t know which breed to pick, this may be a daunting task.

German Sheperd Guard Dog

Each breed has its own unique traits, therefore a mix is probably the best choice. But first of all, let’s decide which characteristics you want in the dog that will be your companion for many years to come. Some people require dogs to guard their family, others their livestock. Other times, the dog will be used as a pointer and retriever, or perhaps a dog to track the trail of an animal.

What Guard Dog is Best for You?

Starting with guard dogs, there are three types of such animals. Dogs that sound the alarm by barking when they hear an intruder, those that take matters into their own paws when guarding a home, and those that guard livestock.

Chihuahua great alarm guard dogAlarm dogs are typically small breeds, but they also have fantastic hearing, such as Chihuahuas, Terriers, and the like. Which breed, depends on the natural training and how loyal the dog is. Such dogs, of course, do not do well outdoors or in a barn, and therefore are better for homes with plenty of human attention.

Those that guard your home, by their fearsome attitude and large size, are fantastic deterrents. These include too many breeds to list, and range from 75 to 250 pound dogs. The most common of these are German Shepherds, Dobermans, Rottweilers, Boxers, Mastiffs, and American bulldogs. All of these guard dogs must be trained well in order to avoid unnecessary attacks. For some this may come naturally, but others may get into trouble without it. German Shepherds have been the iconic breed for this use, they are easily trained, friendly, and are hardy, not having any special needs as a puppy, or several years from now as an old dog.

Bulldog as a Guard Dog

Exotic pets

Most people who have pets are those who have the usual dogs and cats and perhaps birds.  Pets are normal parts of people’s lives; it isn’t at all unusual for a person to have a dog, a cat, a bird, a fish, or even a frog at home. However, some people aren’t content with just having these common domesticated animals as pets. There are some who really have the exotic pets. And so today, we will explore two types of exotic pets. 

The first one is rather strange that people would have it. Yet, different strokes for different folks.  Alligators are the most dangerous of the exotic pets. It is a crocodilian, which comes from the family of Alligatoridae.  The name was derived from Anglicization of a Spanish word, which was used by Spanish explorers who were settled in Florida, United States. Alligators are found mostly in America and China.  You will find such exotic pets in people backyard in Florida.

Exotic pets can be good friends

Exotic petsWhen you study exotic pets, it is a good idea to keep in mind that they are animal kept as  pets and not commonly thought of as a pet. Another definition of exotic pet is a rare or unusual animal kept as a pet. There are many features of alligators that distinguish them from crocodiles and both of them belong to different taxonomic families. Alligators have a broader snout and their eyes are located near the upper side. These are important characteristics.

Another exotic pets to consider is the Bobcats. Bobcats are small cats belonging to North America. They inhabit the wood areas and deciduous forests stretching from west to southeast America and Mexico. Some even occupy parts of south Canada. They have a small body structure. Their fur is of color yellowish brown or reddish brown with black or dark brown stripes. They have noticeably long ears with black tips. Their weight ranges from twenty four to thirty five pounds. I must point out that they are very beautiful animals.

Ducks as Pets

DucksDucks as pets are fascinating creatures, no doubt. Their eggs are larger than a chicken’s and higher in protein content, making them fantastic for cakes and pastries. They can also resist many diseases chickens are prone to, although they don’t do well in extreme heat without a pond, which isn’t normally required.  Their higher price, compared to chickens, is well worth it in many ways.

Ducks as pets to have fun

Many breeds of ducks as pets are now available for home raising, for eggs, meat, pets or all three. The white Pekin fits into all these categories. They can lay up to 210 eggs a year per bird, grow over 8 pounds, and have a personality that is not even close to a chicken’s. Often, their name is confused as ‘peking’ which is actually the name of the Chinese dish made from the roast duck, not the breed itself. Bred especially for quick growth and large size, it’s close relative, Jumbo Pekins are also sold.

DuckFor eggs, no duck can beat a Khaki Campbell, laying a possible 280 eggs yearly with added light, they are also good mothers. Along with their egg-laying habits, come their lightweight appearance. So when scared, or chased by a predator, they may fly off. Fortunately, ducks as pets have a strong flocking instinct and will come back around to their friends once the danger has passed.

Another great breed that have been used by gardeners for many years are runner ducks. They come in black, chocolate, blue, and in fawn and white. All of them have the unique upright position, making them better at foraging, running, and even being herded, which is what they were bred for. Foraging in gardens and finding their own food. They won’t mess with your plants, but will eat and slugs or other insects you may have. The downside is that you’ll have to wait until the plants are large enough, otherwise they may get trampled on.

 Duck Family

Blackouts

Many people have experiences blackouts. Some consider them an annoying interruption, often accompanied by some sort of disaster, such as a hurricane or snowstorm. To others, it is a peaceful respite from a normally hectic life. Whatever your opinion, it is still necessary to prepare for them. One should normally wait a minute or two after the lights shut off before acting, as they may turn on again.

Depending on your needs, and the nature or the disaster which caused the blackout, your priorities may be different. Even before hooking up your generator, if you are lucky enough to have one, and enough gas to run it, often, what is needed first of all is lightning. Usually this will be in the form of flashlights or electric camping lanterns. Both of these use batteries quickly, and bulbs do not last long. The best and most efficient of these are also the most expensive.

Led FlashlightLEDs or Light Emitting Diodes, are the newest generation of flashlights, and not only last longer than their conventional counterparts, but shed more light, providing a less stressful environment for your eyes, and may also give you a chance to read. Furthermore, they are waterproof to a certain degree.

Other types of flashlights such as those you shake, crank, or charge in the sun are just gadgets and should not be relied on in an emergency.

Then,Candles there are more primitive forms of lighting, mostly involving fire. The most common, but also the most dangerous of these are candles.  Candles are cheap, easily found at any 99 cent store, or at an after Christmas sale. Those enclosed in glass are the safest, as once abruptly moved they extinguish themselves.  Despite this there are many hazards with candles, and they should always be paid attention too. Candlesticks are the most dangerous of these as, if they tip over, they will continue burning.  In regards to oil lamps, many large stores sell small 24-hour oil lamps cheaply, these are as safe as pillar candles due to their wide shape will not fall over easily.