Web copywriting is an exciting thing to do. But it can also have its challenges. What am I talking about when I use the phrase web copywriting? Well, first let’s define what is  copywriting. It’s not just about writing. Meaning a copywriter is not someone who writes. There is more to it than that.

There are different kinds of writing. For instance, you can write novels or romance, detective stories, books of non-fiction such as economics or politics. None of these are copywriting and they certainly aren’t like web copywriting.

Web copywriting is closely related to copywriting which is a form of marketing writing. You need to have a product or service to offer. You’ll need also a market to whom you can sell that product. Your copy is directed to that specific audience. In copywriting, you write in such a way that it persuades the reader of your market to purchase your product.

Web Copywriting needs to motive your reader

Besides persuasive writing, you will need to guide your reader to take some action. Whether in print  or doing web copywriting, it is the same. You want your reader to click the button, to write down his name and address, and to pay you.

This is the call to action. Sometimes, it may not be the purchase of something. It can be to receive a free book or report or become a member of a list. But web copywriting always ends up with some form of action. You may see things like “limited supply” or “the offer is available only for a period of time.”

Such limitation is to give the reader a sense of urgency. Let’s face it, if the reader doesn’t take action now, he will never do so. Say the person is interested but thinks to himself, he’ll do it later, after feeding the dog, or after dinner.

After feeding the dog or after dinner, he might forget your offer and never buy it. So when it comes to web copywriting, there needs to be a sense of urgency in your piece.