Category Archives: Marketing

Video Marketing For Business – Best Way to Promote Your Business

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Video marketing is a strategy that few businesses have ever heard of, and even fewer take advantage of it. It is not about replacing sales letters, emails, or blog posting. Online videos offer another mode of communication. In the Bible, there is a quote I believe that says that there is nothing new under the sun.

Online Video B2BSix hundred years ago most people relied on visuals for their communication. Buildings were built to provide a message. For example, cathedrals were built with very high peaks to express man’s desire to reach the heavens. Castles gave a sense of power and protection. Statues were bringing biblical characters alive. Paintings communicate various scenes.

With the discovery of the printing press, the written word emerged as the form of communication. To a great extent, we still are in this stage. But also, in the second half of the twentieth century and twenty first century, our society is being drowned in the world of pictures to communicate messages. And this is where video marketing starts to shine.

New exciting way to show off your business

The Internet has revolutionized the way we do business. Even the way we communicate with our clients has changed compared to what it was 50 years ago. In all kind of industries, you will find from small to midsize to large companies, an attempt to capture the attention of their prospects. You can be do that with video marketing. It is a tool that ultimately persuade the viewer to action.

Online video marketing is on the rise and it’s proving itself to be a very effective way to communicatue with your prospects or clients. It is one of the most effective methods to talk to your prospective stakeholders and help them develop a better idea about your offerings. According to a research by Forrester Research videos were 50 times more likely to receive an organic first page ranking than traditional text pages.

Online Video MarketingAdvantage Of Online Video Marketing

You can use video marketing for various collaterals. For instance, you can develop a video as a sales letter to present your product or service. You can also have videos to explain how your product works. Tech companies use this method for their software programs. And you can use it for services. You can find videos that teach how to effectively use Clickbank.

You can build brand awareness by using video marketing. This kind of video would be close to the regular TV commercials, yet at a much, much lower cost. Do you have case studies of your products? You can put them in an ebook, or videos. It’s really about the audience. You give the audience the choice of media they prefer.

Beauty of video marketing

The beauty of video marketing, is that you don’t have to host them on your site. Doing that would consume a lot of bandwidth and would be expensive. But you can host your videos on YouTube. Are you taking advantage of them? No. You offer YouTube–which is owned by Google–content and in return they’ll give you traffic. Isn’t it wonderful?

As a business concern, you want to offer various materials to your visitors and clients. You offer online videos to advance the success of your business. With the average internet user watching videos on a daily basis, it only makes sense to add videos to your online marketing strategy. It is an excellent tool to generate interest and leads.

You might wonder how complicated is it? After all, you’re operating a business and you are not a Hollywood studio. A copywriter can help you and remove that kind of anxiety. Depending upon how a video is used and how it looks, you can have screencast or talking heads, motion graphics or even the new very hot hand animated videos.

Most people have learned of the need of search engine optimization in their copies, whether they write an article or post a blog. But very few know that in video marketing you need to optimize your video. Remember, Youtube is Google and it is the second biggest search engine tool. So you want them to find your videos. If you use a copywriter to write and direct the production of your video, make sure that he knows how to optimize your video.

How Can B2B Marketing Increase Your Revenue

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B2B MarketingI am going to make a brief review of a special report I read from BuyerZone, titled “B2B Marketing: The State of B2B Lead Generation.” The reason why it is worth writing about it, is because their findings are interesting and thought provocative. The important thing to keep in mind is that businesses are in a constant need of leads. Without them, they die as simple as that.

Leads are the fuel for the sales pipeline in B2B Marketing. Lead generation is not something static. On the contrary, it is in a constant state of change. New practices are discovered while philosophical perspectives evolve. There are various ways to generate leads or sell to others. It is always a good idea to track ROI in order to be in control of your budget. Making sure you’re spending in the right places.

Best Practices to Generate Great Leads in B2B Marketing

A survey of companies indicates that 74% of B2B marketers are using CRM platforms. This is a substantial improvement compared to 2012 where only 56% had a CRM in place. In the day-to-day operation of a business, it is easy to feel that you might be alone in using certain strategies in B2B marketing. But the fact is, that there are thousands of companies like yours Successful meetingwho are experiencing that same things you are.

Customer Relationship Management or for short, CRM, for those who are new to it, helps the management and customer service staffs deal with customer concerns and issues. It involves gathering a lot of data about the customer to facilitate transactions. The use of CRM increases with larger companies as much as 91% of them use the system. Interestingly enough, 21% of those who took part in this survey said using CRM was a priority in their plan.

Strategy for lead generation, first qualify

It must be pointed out, that the fact that someone downloads a free report or a white paper, does not make him a lead. He is a prospect. Crucial point in the sales funnel process. In B2B marketing lead generation strategy, the prospect is the first inbound contact. Generally, all you have is his email address and perhaps his first name. This prospect must be qualified.

When someone comes into your website, he is a visitor. If he downloads a report and subscribes to your email list, that means he has an interest in you. At that point, he has moved from visitor to prospect. But you don’t know if your product or service is good for him. That is, you have not qualified him. Hence, you really can’t have a sales person call this prospect and try to sale him your product.

After qualifying your prospect, he will move up the marketing ladder, to become a lead. It is at this point that you can make an offer and bring him to the call to action.

And, if you want to learn more about B2B lead generation, be sure to check out my videos. You will find them by clicking the tab videos and leave comments, I will answer them.

Web Copywriting – What to Be Very Careful About

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Web copywriting is the most important thing that a business owner or CEO can do for his website.

There are a number of critical factors to take under consideration when you create a homepage. Communication reduces the buying cycle at an accelerated pace, therefore it is vitally important for a company to establish trust.

Web CopywritingA visitor to your website has no desire to work and figure out what you’re all about. If you do not quickly establish your identity as who you are, what you’re offering and your reputation,  your prospects will abandoned your site to find your competitor.

Just like in land, you can describe your website in terms of real estate. There are areas in your site that are more important than others. Good web copywriting will emphasis those areas. One of them is your Homepage. It has to effectively communicate your unique story through copy and images. This sets your Unique Selling Proposition.

The easiest way is not necessarily the best path

The larger majority of people begin their websites with a web designer who plans the site and creates it. At that point it doesn’t have anything in it. Then, the owner of the site seeks a copywriter to fill up the blanks in the site by putting words.

Many of these web designers are in love with certain aspects of technology. For instance, some like flash in the header, lots of pictures, big pictures. Somewhere along the line, the copywriter is expected to put content in this empty container.

This is going the wrong way. There is a reason why in Internet Marketing, content is king. This is not a cutesy statement. Instead it describes a reality. Your visitor will not be driven by web design or by pictures. Words will drive your prospects to the desired action.

From an architectural perspective, the web copywriting should be the first involved into the process of ideation.  You will need to develop the message and copy before starting any web design.

This is the opposite direction that most people take. One ofhomepage the misleading strategies is to buy a pre-built website. This is a very attractive idea. One can get a whole site for a couple of hundred dollars. That option seems to solve the problem of web site creation. The challenge with this, is that the themes forces you to write to an audience that exists in the mind of someone else.

Your homepage is like your business card, it reflects who you are

When you get a pre-built theme, both the homepage and all the other pages are really boxes joined together. They limit the amount of words that you can write. Meaning, it does not allow you to have useful, long copy which is very important for the reader to get value and for Google’s semantic search.

You will be better off getting the service of a custom designed website. Yes, far more expensive than a pre-built site but more effective. Your strategy, your message and your marketing objective will drive the design of your website.

In fact, I would begin by doing a lot of research, which is the most important part of writing a copy. You need to know what is the intention of the site. Is it to give information, to sell a service or product? What kind of information or products are being sold? Who is the audience. Are you selling locally, nationwide, or internationally?

Creating a homepage is the most important part of your website. Good copywriting should allow you to give care and attention to your visitors who will love you, trust you, and buy from you.

 

3 Ways E-newsletters can help you attract more customers

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E-newsletters are valuable, but unfortunately, it’s a neglected tool in web marketing. All industries can use this tool. Whether you are a professional service provider, a manufacturer, or a wholesale business, E-newsletters are indispensable to your marketing strategy.

They are incredible marketing goldmines for the service industry. Whether you are an accountant or dentist or an insurance agency, they are extremely effective.

E-newsletters give professionals the opportunity to tell their clients and readers what services they offer. In addition, they contain articles about tips for their customers.

The question you will need to answer in your business is, how do you find leads? And once you’ve found them what do you do with them? Once upon a time email lists were frequently used to find clients. But times have changed, and many of these list providers have gone out of business and those who survived have dubious databases.

Sending regularly E-newsletters

1. This is the great secret of the marketing gurus. Most of them will not reveal it unless you belong to their little club and you hang around them. They have a voluminous list, often comprising of hundreds of thousands of E-newsletternames. The engine behind their list is eNewsletters or E-newsletters.

This is the best marketing tool around because your readers will be able to forward them to their friends. Even if you are an accountant or an attorney, E-newsletters are the best way to find your clients and nurture the relationship with those who have not yet committed to your service. Of course, you will require a website. But once you have one, the most pressing need is for you to offer an e-newsletter.

2. Electronic newsletters can generate leads for your business. After building a website, you will need a squeeze page which is also called an opt-in. This page will enable you to get the name and email address of your visitors. But they won’t give you this information for free. It is extremely valuable for both you and them.

The name and email of your prospects are important to them because they are related to their privacy and they do not want to have an avalanche of spam mail. But this information is valuable to you, because that makes them your potential customers. So you will need to give them something back, and a series of e-newsletters will have value for them.

3. Whether you are in the environmental or energy industry, or whatever else, providing to your list a monthly or even bi-monthly e-newsletter is an excellent way to increase your sales. Selling is not about pushing a product. We’ve left the time of the fast-talking salesmen who use this technique to push their products down our throats. Now, we are at the stage of relationship.

E-newsletters can help you attract more customersProviding your list with eNewsletters is a way to open a two-way dialogue. This is a way to stay in front of your clients. Every time they receive your e-newsletter, you will have the opportunity to remind them of your existence. At the same time, they will be looking forward to hearing from you, because they know you’re offering them value.

E-newsletters are valuable Email documents that give important content to the reader. They are informational and even sometimes entertaining. They can be delivered weekly, bi-weekly or monthly.

This marketing tool helps you to build relationship with your clients.

E-newsletters have dual purposes, to get more business and to inform the customers.