Generally there are two reasons why someone would have a website. One is to sell a product or service and the other, is to provide information. In both cases copywriting is necessary.

There are different kinds of copywriting depending upon your purpose. A very traditional meaning of the word copywriting applies to sales letters or otherwise known as direct response letters.

You will find sales letters both offline and online. In fact the Internet is a media of communication. In the offline world, copywriting is done for mail sales presentation. A product or service is being presented with features which are characteristics of the product. And then benefits are introduced.

The Art and Science of Copywriting

The sales letter is the sales pitch for the product. It usually is a pretty long letter that ends by a call to action. This is where, in the copywriting piece, you are asked to make an order. You have been given a numerous amount of benefits of the product, and now make an order.

Doing effective copywriting is an art and a science. You can read many books about copywriting. The great ones in the industry have written much about it. Reading about copywriting is certainly helpful, but will not make you a writer. You might want to think in terms of science.

Reading about copywriting is a presentation of how to do copywriting. The author will point out to you general elements. It’s like reading about driving, it will not make you a driver. To be a driver you’ll need to get behind the wheel and be guided by a mentor and drive away.

The reality of copywriting is to sit and write. In fact, can anyone become a writer? The answer is yes. It doesn’t matter your gender, color or age. Everyone can write. It all has to do with practice.