A junior copywriter is first of all someone who knows how to use words in order to communicate a message. The copywriter uses words to sell a product or service to either the public or to businesses. Often he works for an advertising agency or a publishing company. This a field that requires creativity. Therefore the junior copywriter will have to develop ideas to sell products.

The life of a junior copywriter in an agency is usually fast pace. He has to develop concepts for what he’s trying to sell. It is often required of him to have excellent writing skills, good grammar and be a good speller.  You may find the junior copywriter working in the field of radio advertisement or writing copy for billboards. Experience in this field is obtain through practice.

Junior Copywriter in Marketing

The junior copywriter will be writing sales letters offline and online, direct mail advertisements, booklets and even brochures. This is not a career for which you need a specific degree. It is really open for anyone. A university degree in English will not help you in copywriting. In fact it may even hamper you. The reason is that colleges are academic institutions who pursue goals totally different from those who are doing direct selling.

Journalism might be related to junior copywriter, but is not the same thing. If you decide to work for an agency, you should know how agencies run. You should acquire a certain familiarity with the different positions, titles and responsibilities of the various departments. Be aware that all agencies are not the same.

As a junior copywriter, you will have to write headlines for your copy. You will need to develop a concept. It usually have to be unique. Your piece will not only have a body but also a call to action. Meaning, persuade your reader to do something such as buyer the product.