Once upon a time, it was so easy to sell your product or service. All you had to do, was to stand in front of your shop and scream the availability of your product.

But now things are a lot more complicated. The world is bigger, the competition is more intense and there are a lot of laws and regulations. The game has changed.

If you want to sell a product or service, there are a few steps you will need to engage in.

Besides having a website, you’ll need a professional sales letter- otherwise called sales copy, written. This sales presentation introduces your product and begins communicating with your prospects.

High Conversion Rate With Email Marketing

Your company has heavily invested in the development of your new product or service. You are ready to sell.

You hire a professional copywriter to write a web sales letter. He has done a fantastic job. The copy is excellent. You put your sales piece in your website. You have an opt-in. You are ready.

You check your stats. People have come. They read the web sales copywriting. They filled the opt-in. They download your free offer. Yet, they are not buying your product. What’s going on?

Most of the times your sales copy will be enough for your prospect to buy your products/services…

But, there are times when your visitors will not be convinced, or they might have questions. They need a little persuasion. And this is where autoresponder Email marketing comes in.

See what Jay White says on how I remove all the objections from your prospect and help the sale to happen…

“Serge knows how to take complex, hard-to-read copy and transform it into a smooth, persuasive message that flows easily and converts prospects into buyers. Whether it’s B2B to B2C, he’s the guy you should be talking with about your next project!” –  Jay White, www.EmailCopyGuru.com.

Converting your prospect into buyers, isn’t it what you really want?

As a business person, you need to look for something that drives people to take the next step in the process. And that would be email.

There are auto-responders which are software that deliver your emails, like Aweber, or Mailchimp, etc. We are not talking about those.  You would need to create email copy for those software applications.

This kind of communication never comes as only one Email letter, but rather as a series. Because they are designed to engage people in a way that they get to know you and your products at a deeper level.

Remember, nobody likes or wants to be sold. People get interested in your product or service if they know you and trust you.

Benefits in Autoresponder Email Marketing

Autoresponder Email series can help you do that. Properly written Emails can make people take that next step and accomplish what the sales piece has not been able to do.

The value of email and autoresponder email is without contest. In fact, it is the most effective method used in marketing to convert prospects into buyers.

Consider what the prestigious DMA, Data & Marketing Association has found. “Email continues to be the number one digital channel for ROI.

To make this channel perform even better, marketers have been piling money and resources into growing subscriber engagement and growing their lists.“

 

43% of consumers prefer to hear from companies sending promotional emails weekly

In a very real sense, the autoresponder email does the selling for you. That is why, it is the cornerstone of direct response marketing. Where words drive the sales.

Although design of the website is paramount, copy is naturally king. It does the selling.

Remove obstacles with Autoresponder Email Marketing

When the Email is written according to good copy principle, it draws the attention of the prospect towards your product. Once your visitor becomes aware of your products, he is pulled into the sales message. Now, he understands how your product helps solve his problem.

Autoresponder Email series are short pieces of copy that engage a reader and shares more information about your product.

If you’re a business owner, an entrepreneur or a marketing executive who’s looking for to improve your convergence and run an effective email campaign, I can help…

I will interview you to get all the details and investigate your business needs. I will write a series of persuasive emails without corporate jargon. My emails will point back to your sales letter answering all the objections of the undecided prospects.  It will bring him/her to the Buy button.

Contact Me.  Let me know if you have any questions or need more information. I will be happy to schedule a FREE 30-minute consultation (no strings attached) to discuss a communication or writing challenge you are facing. You can contact me by emailing me at info@sergesaintprix.com

To higher profit,

Serge Saint-Prix

P.S.  Consider the satisfaction of one of my client who says …

“Serge Saint-Prix has done a great work for us. I was looking for a seasoned B2B copywriter. Serge has proven himself to be an asset to the B2B marketing communications team when he helped write complex topics and present engaging and educational copy. I would refer Serge to anyone wanting to improve their presence on the Web.” — Adam Dudley, Marketing Director, CrisisManagementTraining.org