Tag Archives: communication

Video Marketing For Business – Best Way to Promote Your Business

New exciting way to show off your business

The Internet has revolutionized the way we do business. Even the way we communicate with our clients has changed compared to what it was 50 years ago. In all kind of industries, you will find from small to midsize to large companies, an attempt to capture the attention of their prospects. You can be do that with video marketing. It is a tool that ultimately persuade the viewer to action.

Online video marketing is on the rise and it’s proving itself to be a very effective way to communicatue with your prospects or clients. It is one of the most effective methods to talk to your prospective stakeholders and help them develop a better idea about your offerings. According to a research by Forrester Research videos were 50 times more likely to receive an organic first page ranking than traditional text pages.

Advantage Of Online Video Marketing

You can use video marketing for various collaterals. For instance, you can develop a video as a sales letter to present your product or service. You can also have videos to explain how your product works. Tech companies use this method for their software programs. And you can use it for services. You can find videos that teach how to effectively use Clickbank.

You can build brand awareness by using video marketing. This kind of video would be close to the regular TV commercials, yet at a much, much lower cost. Do you have case studies of your products? You can put them in an ebook, or videos. It’s really about the audience. You give the audience the choice of media they prefer.

Beauty of video marketing

The beauty of video marketing, is that you don’t have to host them on your site. Doing that would consume a lot of bandwidth and would be expensive. But you can host your videos on YouTube. Are you taking advantage of them? No. You offer YouTube–which is owned by Google–content and in return they’ll give you traffic. Isn’t it wonderful?

As a business concern, you want to offer various materials to your visitors and clients. You offer online videos to advance the success of your business. With the average internet user watching videos on a daily basis, it only makes sense to add videos to your online marketing strategy. It is an excellent tool to generate interest and leads.

You might wonder how complicated is it? After all, you’re operating a business and you are not a Hollywood studio. A copywriter can help you and remove that kind of anxiety. Depending upon how a video is used and how it looks, you can have screencast or talking heads, motion graphics or even the new very hot hand animated videos.

Most people have learned of the need of search engine optimization in their copies, whether they write an article or post a blog. But very few know that in video marketing you need to optimize your video. Remember, Youtube is Google and it is the second biggest search engine tool. So you want them to find your videos. If you use a copywriter to write and direct the production of your video, make sure that he knows how to optimize your video.

Copywriter Tips For Making Your Product Irresistible

Copywriter Tips For Making Your Product Irresistible There are so many copywriter tips you can use in the promotion of your business, that you can feel overwhelmed. The reality is that you have to sell your products or services. In fact nothing happens until a sale is made. This means that all your concerns are geared towards selling, and this is the right strategy. However, do not confuse strategy with the tactical process.

The issue is, how do you get to your goal? To do that, you will need to rethink your marketing approach. Stop thinking about your products or services. Instead start thinking of what goes through the mind of your prospects.

Your perspective needs to be a guide, a counselor. You are dealing with a human being who has needs and desires. In business-to-business, these come in two categories, business and personal wants. Your prospects are not interested in your products or services, they just want their satisfactions fulfilled. So the question for them is: “What’s in it for me?” Or WIIFM. They have a problem and they are looking for a solution. Can you solve their issues?

The two sides of the marketing coin

Whatever the products or services you provide, there are two sides to deal with. These are the product features and benefits. Both go hand in hand. The one you will stress the most, will depend on your market target. These are critical copywriter tips.

As a general rule of thumb, if you’re selling to consumers, you will stress much more on the benefits than the features. For example, a car commercial may show the leather interior, or the electronic-computerized dashboard. These would be the features. Then, it will show the gentleman in tuxedo, with the gorgeous woman. That’s the benefit. The message, this car shows prestige.

If you’re selling to a business, they might be much more interested in features. For example, the greater capacity of the freezer, in case of a restaurant, the low energy consumption. These might be critical information for your prospect to make a decision. But the features imply benefits. In the example above, the volume of the freezer means more food can be preserved. Yes, but so what? Less spoilage. There is a process that’s taking place here. Your starting point is the feature, but there is a benefit attached to it. Consider these important aspects as you use those copywriter tips.

There are no features without benefits. This is where you begin to answer your prospect’s most important question, “What’s in it for me?” You show him the answer.

However, it’s not only one advantage that you’re giving him, but a multitude of them. In order to do that, you’ll need to dig deep into the benefit hole. Here, you transform critical features into core desires. This way, you become a guide to your client who will appreciate your concern for him and will reward you with the purchase of your products or services.

Business Coaching

Business coaching has increasingly become a necessity in the life of an enterprise. Any business, no matter whether it is a local one or nationwide or international, is faced with the reality of global economy. That implies a tough and rough competitive atmosphere. That, by itself is a challenging task. We live in a world economy where we see rising expectations of customers and indeed aggressive strategies of competitors.

Success in an organization becomes more and more difficult to achieve which is why business coaching is essential to the progress of a firm. With the right approach to coaching, a business can move from the most humble level to soar to the zenith of success. Business coaching can help an organization when it goes through changes in management or in business process re-engineering.

Business coaching will improve productivity

Business coaching can help in productivity and work quality development. Improved relationships allows the organization to smoothly progress. Obviously there is a connection between personal and business goals. When thinking about business ideas it would be easy to assume that these ‘great ideas’ must come from a business guru, however that is not necessarily true. Often the obvious for one is not so for others.

When you consider business coaching keep in mind to never underestimate what you can learn for someone else. It is important not to be too judgmental toward the contribution of someone just because he or she does not fit a specific category. Each and every one of us have different experience in life. We have traveled in different roads. So our experiences are always relevant.

Business coaching is inter-connected with the practice of networking and surrounding oneself with positive, like minded people. We have to grab opportunities to brainstorm different ideas. The idea is to find the good thoughts (the positive, encouraging and constructive) and emphasize those, while ignoring the negative chatter. These are the non-tangible aspects of a business organization assets.

Copywriter Salary

There is a lot of misunderstanding about what really copywriting is all about. Therefore, it is not surprising that copywriter salary would be a subject of both curiosity mixed with a lack of understanding. There are three place a copywriter can work. He can either work for an advertisement agency, a company or be a freelancer.

Many people start with advertisement agencies. As the first stage of a job, the junior copywriter salary might be between $26 to $36 thousand dollars. Not bad at all for a beginner. Keep in mind that it is only in one form of industry. Copywriting is not like being a lawyer, it is not a regulated profession. The only criteria, is result.

We live in a society that believes that in order to know or do anything, one has to go to school. And so it seems that a copywriter salary would be related to what or where he went to school. These are incorrect and erroneous assumptions. Did you know, that Winston Churchill was considered to be a very bad student. School teachers did not believe he would amount to anything.

A copywriter salary has nothing to do with school

Copywriting is not about what you studied in school. To be a copywriter, one needs to learn certain skills and write. When one considers a copywriter salary, it is important to understand the quality of skill one brings in the table. Many people confuse copywriting with just writing. Two different things. Some people like to write, that might be a passion in their life. But it does not mean that they are copywriters.

In fact, copywriting is very specific. It is writing for direct response piece. For example, as we consider copywriter salary, we can talk about someone like Dan Kennedy, who earns his living as a copywriter and makes millions and millions of dollars doing so. I have seen also people who market themselves at Elance for $5.00 an hour. What is the difference between the two? The answer is, skills and mind set.

Web Copywriting – It’s Place in Your Site

Ever since the search engines have made content a requirement for successful traffic in the Internet, web copywriting has become popular. Even brick and mortar businesses need a website. This has become a necessity. For most businesses, in order to promote their products or services, they would have a website and content will be essential.

There are certain characteristics that a good website will have. Generally, most website begins with the design, the graphics and then as an afterthought, the content. This approach is completely wrong. And therefore the cause of many frustrations. In fact, the site must be designed around the web copywriting.

Web copywriting a tool of communication

When you have a business and you put it in the Internet, you don’t put your website for the sake of having an interesting design. Who cares about your design beside your graphic designer? The intention of your site is to communicate which is done through web copywriting. Placing effective and professionally written content on your website can keep your existing and potential customers interested in your business and services. This is what gives value to your site and will attract traffic.

An effective website is necessarily who that’s built to communicate with your visitors. And so the design, the graphics have to be built around the web copywriting. What is your message to your audience? What are you communicating to them? A site like amazon.com doesn’t have any bells and whistles, but as soon as you go there you know you are in a bookstore.

You have about three seconds for your visitor to decide if he or she is in the right place. Your prospect has come to visit your site because they looking for something, they have a problem. Your web copywriting needs to tell them if they are in the right place. Does your site answers their problems?

Business Networking and it effect in your business

Business networking is an essential aspect of business success. In fact no businesses are simple social structured. Even small businesses are very complex organizations. Most important of all, are the market, then customers and suppliers. One would be tempted to start by stating the owners or management. But wrong. Regardless of the amount of capitalization the enterprise has, if there is not market, it is doom.

The market is the primary starting point of any business. The overall question being, is there a need that requires a solution? Thereafter, the search for customers can begin. This is where business network would kick in. Given the product or service, suppliers of various sorts must come in play. In both case, relationship with customers and suppliers would present the opportunity of business networking.

Business networking can be done anywhere

Business networking can take place within an offline or online environment. In the offline tradition, networking events have long been used as a way of meeting interesting and valid new contacts. The chamber of commerce, the trade associations are all traditional and good places to develop fruitful business networking relationships. You can meet there new clients, new suppliers and even meet somebody who knows somebody.

Having acquaintances is a way to build up an excellent business networking. It could propel your business venture forward. In trying to build up a business network of your own, it is also important to note that it is not only the number of people that you know but also the quality of people that you know. In order to develop your network , you should gather the people you know and learn from them.

The important point is to keep in mind that the purpose of building business networking is to develop business acquaintances. Connect with people and exchange constructive ideas. In fact network is not hard, each day you talk about your business. So being in a social function is really not different.

Marketing Questions to Consider

The most important aspect of a company’s web marketing strategy is to create traffic in its website. Regardless of how much money you’ve spent building that website with all the bells and whistles, the fact is that if no one knows of your existence, no one will be coming to your site and purchase your products or services. This is why the printed word is so powerful.

Using the printed word as a form of marketing is a way to communicate with your clients. Obviously the printed words is not the only means of communication. Podcast can be used and attract traffic. Video has become very effective. These are different mod of media. It’s not one or the other, but all of them must somehow be used. Because they reach different audience.

Web Marketing and Traffic

When you write, for example an article as a tool of marketing, although it might be a sales letter or a landing page, headlines are the most important factor if you’re striving to increase web traffic and conversion. The headline is what draws your visitors to the rest of your story. That’s the reason why you really have three seconds for your prospect to either stay or leave your site.

Observe that the quality of your content is important. You need to give value to your readers. Meaning, you have to tell them something that they may not know. An expression used to communicate that value is “value-centric”. Article marketing is very vital for the promotion of your business. It is important to have original contents. The reason being that Google does not give us any credit for putting on our website the writing of other people.

There is organic and paid methods of obtaining traffic. The organic way is somehow do all the things the Google recommends to get on the first few pages of a keyword. Can anyone guarantee that a page will be first on Google? Yes and no. As a rule of thumb gov sites will be on first page. So if you are a government agency, it’s about guarantee that you’ll be on first page.

Lead Generation – Understanding this approach

From the beginning of history one of the challenge that always took place, has been to attract potential customers. Lead generation is a technique that will help us to achieve this. In the old days, business people would get the name of prospects from friends and then contact them. Eventually there was the door-to-door salesman who went everywhere offering their products.

Now a days companies turn traffic into huge revenues. The Internet is a world in which market provider can meet in a very efficient way, customers. Cultivating the relationship between merchants and prospects can be done through lead generation. This marketing strategy can help them reach hundreds, or even thousands of potential customers all over the world.

Lead generation can improve your market reach

The internet can reach every part of the globe to people you have never even heard of and this becomes key when it comes to your business. Although we should keep in mind that lead generation can be done both online and offline. You present your product or service to a very specific market target in your industry and develop that relationship. Lead generation is usually done by offering something of value to your prospect.

When you start an effective lead generation strategy, your intention would be to help your company be in contact with more potential customers to which the product can be sold. It is absolutely necessary to keep in mind that lead generation should be focused not just on getting a big number of leads or potential clients. This marketing strategy must also put emphasis on the quality of each lead. A business with a thousand generated leads might look really promising.

The ability to develop a comprehensive lead generation campaign requires a free offer whether it’s a report or a white paper or a newsletter series. Copywriters can be valuable assets to this strategy.

Email Marketing

Email Marketing has become a very efficient method of advertisement. Two decades ago, before the age of the web, one of the principle mode of advertisement was through the post office. Marketers would be sending sales letters through the mail and expect a returned reply. This is still true, even today. In fact the Internet has not brought direct mail into obsolescence.

Print direct response is still very big. But in addition to this tool, the web has brought another tool, email marketing. For anyone who is on the web and who have mail account can see in their inbox a great number of messages. Beside the personal ones, there will be a wide range of advertisements from your favorite retailers or service providers. This is a way for marketers to keep in touch with you, the customers.

Email marketing strategies

Email marketing has become very popular specially with some small business owners. But the big ones are also using email marketing to promote their products. One can thing of Amazon.com or Staples. The fact is, that such kind of advertisement can be very targeted and can be done at a low cost. Very efficient split testing can be run to see what trigger prospect.

In the course of an email marketing, you need to keep in mind that people do not want to read long emails. We are in a world of rush, few people have time to read even long articles. Therefore, you have to choose your topic carefully. Your subject must be meaningful to your audience. Then write your topic as concisely as possible.

In writing your email marketing campaign, make sure your come across your point quickly and keep the attention of your audience on your topic. Meaning, don’t be boring. Give value to your prospect. And he will not delete your email.

Copywriter job description

Today we will explore the subject of copywriter job description. Obviously we all know that there are people out there who are copywriters. But what do they do? First of all, I want to say that people making a living out of that have fun. Sometimes we think that writing is hard. We all confronted the situation when we are assigned, perhaps in school, to write. And the first thing in our mind is, “What am I going to write?”

Well, copywriter job description can be said to be exiting. Really, there are many types of jobs that copywriters can do. And they can make a handsome living at it. You will need to think about what you like to do. For instance, what industry would you like to be involved with. Many copywriters specialize in industries. And often they may work for an agency.

Copywriter job description is often misunderstood

When we talk about copywriter job description, we need to keep in mind that many times people doing writing are not in fact copywriters. In this case, it’s just a job description that has to do with writing. A writer can for example write books or instructional manuals. Actually a copywriter is specifically someone who writes sales letters offline or online.

Copywriter job description is often vague. Since writing is a function that has many, many branches, often a company may think that looking for a copywriter whereas in reality they looking for a writer. Two different things. In offline marketing, you receive mail envelops containing letters, brochures, presenting a product. There is an order form.

This material would have been writing by a copywriter. That’s a very good example of copywriter job description. The writer communicates to a specific market the existence of a product or service that would solve their problems. The letter is written persuasively and invite the prospect to make an order.

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