The most important part of a blog is the headline, also called the title of your
article. You may have a fantastic idea that you want to share with the world, but if no one reads it, it will be lost for all eternity. Your headline is the most important phrase in your blog post.
A good title will grab and hold the attention of your readers. It will entice them into reading. The headline is the first thing that your visitor will see, therefore it is critical that it’s written in a way that motivates your prospect to click on it.
Not all headlines are the same. Creating one for a blog is different from a sales letter, or a newsletter, or magazine article. The audience is not only different but it’s intended for another objective. This is the common challenge that people who write their blog have: they have no idea on how to create a powerful, inviting headline.
One way to start by writing the title of your blog is by finding out what problems your audience has. Generally people have issues and they are looking for a solution. They may have a health problem, or want to know how to change the cartridge of their printer, or what is the most fuel efficient car.
You’ve got to write for both readers and spiders
Give to your reader the answer to their problems. Figure out what people are searching for. This is where keywords come into play. There are some who say you need to write for people and not the search engine. That is partially true. You should write to communicate ideas to other human beings. But, the spider which is a computer program, is the one who has to read your article and distribute it to an audience.
You want the search engine to send your blog post to the right audience. So write for both people and the search e
ngine. In trying to write a headline, you can investigate what is trending today. If your post addresses a trend, you can see what other writers say in their titles.
When you write a blog post, you really have two purposes. First of all, the most important for you, is to improve your website performance. You want traffic and convergence. And secondly, you want to give value to your readers so they perceive you as their savior.
You need to write the title of your blog in a clear and concise fashion. Don’t try to be clever. I have encountered many companies who want writers to write clever articles. That kind of thinking doesn’t fly among a very sophisticated audience, be it consumer or business.
The title of your blog post needs to exactly match a search engine query, be clear, and offer some benefits or promises. You could even include numbers such as “5 Linkedin Marketing “Tips” and “Tricks” or “3 Ways to …” It has been found that people prefer to read about something specific as opposed to an open-ended subject.
Consider this headline “Which Superhero Are You? PlayBuzz” and ask yourself if it is clear. By reading it, do you know what it’s all about? No. Does it offer a benefit? No. There is no such thing as a “Superhero”. You have problems in your life, you want a solution, and you have no tolerance for embellishment. This headline may be considered clever by some, but offers no promises.
When you write the title of your blog, your readers should know up-front what the article is all about. Include in it benefits, use “how to, why, 4 tips for… etc”. And finally, remember to include your keywords in the body of the article.
Six hundred years ago most people relied on visuals for their communication. Buildings were built to provide a message. For example, cathedrals were built with very high peaks to express man’s desire to reach the heavens. Castles gave a sense of power and protection. Statues were bringing biblical characters alive. Paintings communicate various scenes.
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