Tag Archives: information marketing

The Skills of Copywriting

When we speak about copywriting, what are we talking about? This seems to be an almost ridiculous question, but it isn’t. There are many kinds of writing. For example, novel writing is one of them. However, copywriting has nothing in common with novels. Those are totally different things.

Copywriting would be considered more likely as some form of commercial writing. Now, advertising is commercial writing, but is not copywriting. Writing advertisement requires different skills than copywriting. Writing an article is not copywriting. Many people are confused on that point and think that because they post an article in their blogs, they do copywriting, not so.

What is Copywriting?copywriter in ecstasy

The essential question is about intent. The question is why are you writing? The purpose of copywriting is to bring the reader to an action. And so this style of writing is not only commercial, but it is a tool of marketing, more specifically sales. In copywriting, you introduce a product and strive to convince the reader to take an action.

Whether you do copywriting in print, as on a mailed sales letter, or on a flyer or whether you do it on the web, the steps are identical. It’s not about the product. It’s not about the media. It’s about the person on the front of your communication piece. It’s about his or her needs and desires.

It is a human being who buys the product or service. There are some who are infatuated with the Internet and want to convince themselves that writing for the web is different from writing on print. I believe that this is not an accurate perspective. In fact, online marketing is complementary to offline marketing.

People have needs and desires. There are products and services out there that would offer a solution to them. In order to communicate the existence of these product, copywriting is done. Features and benefits of the product are presented.

 

Copywrite – The Form and the Art

Copywrite is a matter of practice. First let me say that you don’t need to be a genius or somebody like Ernest Hemingway. You don’t need to be a scholar or a PhD in literature. In fact that might hamper your accomplishment of great writing. The fact is that anyone can learn to copywrite.

Masters in the field were not born knowing how to copywrite. There are certain tools and principles to apply. If you know them, then you will know what makes a good copywriter. Next you will have to practice writing. It is all about how you learn, and what you use that makes the learning process effective.

The art of CopywriteYou copywrite in order to persuade someone to own a product or service that you provide. There are numerous places where you can get information that will help you to start an effective marketing campaign. Practicing the art of copywrite is what will help you make good copy. And there are many good methods available.

Copywrite – The expression of copywriting

Understand that in the field of copywrite, there are different styles of writing.  When we talk in terms of copywriting it is directly related to marketing. Another way to say it, is about commercial copywrite. This kind is totally different from writing a novel or writing poetry.

Copywrite is not a skill that you will be able to develop over the weekend. This is not something where you can surf the web, read a few articles and blog posts and think that “you’ve got it”. Learning this skill requires hard work. Don’t let anyone tell you otherwise.  

A master copywriter like Dan Kennedy is a multi-multi millionaire. He’s been at it since the 1970’s. Excellent copywrite pieces are the result of studying, practice and blood (figuratively). The kind of study is not what you do in college. It’s not even what you learn in a school of journalism.

 

The 3 Tips on How to do Copywriting

How to do copywriting is a question that many people ask. Content is an essential part of the search engine optimization. This is specially true if you are new in business.  There are millions of websites in the world of Internet. Your website is like a match in the Atlantic ocean.

Writing skills is certainly a part of how to do copywriting, but it is not the only one. Your writing has to address a specific audience.

Market Research is critical to How to do copywriting

The first tip, is to know your customer. How to do copywriting is a matter of communication. You need to write to a specific target. What are you selling? I am sure you can answer that. You know all about your product.rose

But good marketing is not about your product. It’s about your marketing. That is the needs of your customers. This is what defines how to do copywriting. In copywriting you communicate with your market, providing what they need.

Sales Letters

The second tip, is about providing your potential customers what they need. One easy way to do that, is to ask them. Surveys can be a very effective way of knowing your customers. This is how to do copywriting. It’s about answering their needs and wants.

Sometimes, you know your customers need something. But that’s not what they want. They will always go for what they want.

Persuasive copywriting

The third tip on how to do copywriting is to be persuasive. Writing persuasively is essential to motivate your prospect to own your product.

How to write successful copy and be proud of your achievement

There are people who really hate writing. They would rather do anything but that. Successful copy is an attitude of the mind.  From the time we were children we have been misled to think of this mysterious thing called “talent”. Some people believe that they don’t have the talent for writing and therefore they can’t write a successful copy for their website.

Rain MakerTalents are really things that we make happen in ourselves. We have to decide that we like writing and we’ll be great at it. Successful copy begins with an attitude of the mind, but then it has to start by doing the first step which is research. When you write about a product or service, you need to do research.

Successful copy is about marketing

Successful copy requires you to have a good knowledge on the subject at hand. In addition to that, you’ll also need to know your market. Marketing is the driving force behind your writing. The question is not how can you sell your product or service, but rather, does your market want it. If it doesn’t want it, you’ll never be able to accomplish a successful copy.

Therefore, your point of focus has to be on the market. By doing your customer research, you’ll be able to identify your target and you’ll be able to write a very successful copy.  Too many people start their marketing strategy at the wrong end of the rope.

In order to write successful copy, consistency is necessary. Writing every day will help you develop the skill of writing.