The most important aspect of a company’s web marketing strategy is to create traffic in its website. Regardless of how much money you’ve spent building that website with all the bells and whistles, the fact is that if no one knows of your existence, no one will be coming to your site and purchase your products or services. This is why the printed word is so powerful.

Using the printed word as a form of marketing is a way to communicate with your clients. Obviously the printed words is not the only means of communication. Podcast can be used and attract traffic. Video has become very effective. These are different mod of media. It’s not one or the other, but all of them must somehow be used. Because they reach different audience.

Web Marketing and Traffic

When you write, for example an article as a tool of marketing, although it might be a sales letter or a landing page, headlines are the most important factor if you’re striving to increase web traffic and conversion. The headline is what draws your visitors to the rest of your story. That’s the reason why you really have three seconds for your prospect to either stay or leave your site.

Observe that the quality of your content is important. You need to give value to your readers. Meaning, you have to tell them something that they may not know. An expression used to communicate that value is “value-centric”.  Article marketing is very vital for the promotion of your business. It is important to have original contents. The reason being that Google does not give us any credit for putting on our website the writing of other people.

There is organic and paid methods of obtaining traffic. The organic way is somehow do all the things the Google recommends to get on the first few pages of a keyword. Can anyone guarantee that a page will be first on Google? Yes and no. As a rule of thumb gov sites will be on first page. So if you are a government agency, it’s about guarantee that you’ll be on first page.