A squeeze page is a very important web page in your internet marketing strategy. It is known under different names, such as an opt-in page. It is specially created for obtaining the email address of your visitors.

For many years, we have heard the saying that the money is in the list. An email list allows you to stay in touch with your visitors. Without it, once they leave your site, you’ll never see them again.

In order to build a list, you’ll need two ingredients. The first one is the squeeze page which will capture the name and email address of your visitor. The second element, is a free offer, which is sort of a reward to your visitor for their information.

This free offer is usually an ebook, a special report, or some other downloadable piece of information that has value to your prospect.

When you design a squeeze page, you will need to make it simple, yet informative. A clean and simple design is very effective. Don’t use fancy, elaborate graphics and cluttered text.

When there are a lot of things going on in your page, it makes it difficult for your visitor to understand what’s going on. Your opt-in page has three parts. One, is text. Two, a picture of your free offering. And three, a call to action.

First, build your virtual presence

Obviously, you will need a website in the first place. This statement seems asinine, but it is surprising how many people want to have an internet business, but don’t have a website to begin with.

Once done, having a squeeze page but no one coming to your website would be depressing. You need traffic coming to your site. But wait! Not just any kind of traffic. You need targeted traffic; people who will be interested in what you are offering.

You can get your traffic from either organic, that is from Google search or pay-per-click advertisement, or direct mail. As you build your squeeze page, you have to offer value to your visitor, which is your special report.

For example, if your site is about animals and you target pet owners, you can have an e-book giveaway on, say, “Five ways to keep your dog warm during winter”.

Is there a difference between a squeeze page and a landing page?

Absolutely! Browsing through the web, I see many people who are confused about those two marketing tools. Don’t be one of them. Both are tools that accomplish different purposes.

The squeeze page, or otherwise called the opt-in, is a form that asks your visitor to sign up, but it offers no distractions. Meaning, it is a page by itself that has no sidebars, no navigation and no links, except only the call to action.

The landing page on the other hand, is similar to the squeeze page, but it sells something. It is usually a long-form sales letter. But the time your reader finishes reading it, he or she will be a qualified prospect and might get your free trial or buy your product.

There is a misunderstanding that the squeeze page is all about design. It is not. There is a world of difference in? opt-in design. What is important is your headline. Your headline must be compelling, not cut or smart. It needs to attract attention by offering some sort of benefit.

In your squeeze page, what your are offering is your free report, that’s all. So focus on it. Your headline should be about the benefit that it will bring to the reader. Then you should have a short description of it. Write it around the theme of “What’s in it for me?” which some people call WIIFM. And your call to action.

The squeeze page is a great tool for lead generation and lead nurturing. By getting the email of your visitors, you can stay in touch with them.