Tag Archives: web copywriting

Copywriting Services – Various benefits

One of the most important aspects of having a successful online business is to have traffic. This would be generated through high quality content that you can get from copywriting services. A lot of content in your site means a strong web presence. As a business owner you may have a lot of good ideas about your products or services. Help for putting all this content in a consistence fashion on your site is available.

A Google search will quickly reveal that there are literally thousands of copywriting services available to use for your online business. However, you need to keep in mind that a good copywriter service will try to get to know your audience. It’s not all about writing and putting a lot of things in your site. It is about adding worthwhile, relevant content that offers value to your audience.

Copywriting services that businesses need

The important thing about copywriting services is to see if their interest is focused on what they can do for you or what benefits they can offer you.

You may not know how to present yourself to your target market in a manner that appeals to their intellect and emotions. Which is why your writer has to be able to fill the gap for you. First and foremost, copywriting is about selling.

Therefore, when you consider copywriting services, watch if the writer tries to go inside the heads of your target customers. The writing is not all about words in the web site, rather, it’s about persuading your prospect to own the product or service that you are offering. Crafting the copy has to speak to the demographics of your market.

When you look for copywriting services, try to see if they will also do SEO. Remember, a copywriter does not necessarily have to write according to the search engine optimization (SEO). That’s another kind of service, and it will cost you extra.

Web Copywriting – A Tool of Marketing

First of all, I want to define what is met by web copywriting. Many people use this word without knowing its meaning and therefore mislead others. Web copywriting is copywriting for the web. This is as apposed as copywriting in the offline world such as in post office mail order.

Having said that, web copywriting has nothing to do with content writing. These are two different animals. Once upon the time, before the internet, the activity of copywriting was not much known except in advertisement agencies. Usually a copywriter would work for an agency or if he was a freelancer, he would have to be excellent.

Much has been written about copywriting. And there has been a growth in the professional development of that industry. With the Internet, we have seen the advent of what has been called web copywriting. Yet, whether copywriting is done online or offline, it is both a science and an art.

Web copywriting is a science

The science of copywriting is brought forth by the social sciences. Here we are talking about psychology, sociology, economics and marketing. The art aspect is characterized by human creativity, the ability to communicate and touch the sensitivity of others. People buy from those they like and trust. This apply as well in web copywriting.

Not everyone who has a website or a blog and writes some content is a web copywriter. What would that person be? A content writer. Not less important than the copywriter but yet the writing has different purpose. A journalist is a writer, but not a copywriter. As a web copywriter, you have a website, but next you need to have a product or service to offer.

 The web copywriting is a communication piece to your reader that explores his pains or challenges and presents a solution to them. It ends up with a call to action, that is, an order, a signature, since it is a letter and a P.S.

Achieving Web Copywriting

Web copywriting is an exciting thing to do. But it can also have its challenges. What am I talking about when I use the phrase web copywriting? Well, first let’s define what is  copywriting. It’s not just about writing. Meaning a copywriter is not someone who writes. There is more to it than that.

There are different kinds of writing. For instance, you can write novels or romance, detective stories, books of non-fiction such as economics or politics. None of these are copywriting and they certainly aren’t like web copywriting.

Web copywriting is closely related to copywriting which is a form of marketing writing. You need to have a product or service to offer. You’ll need also a market to whom you can sell that product. Your copy is directed to that specific audience. In copywriting, you write in such a way that it persuades the reader of your market to purchase your product.

Web Copywriting needs to motive your reader

Besides persuasive writiWeb trafficng, you will need to guide your reader to take some action. Whether in print  or doing web copywriting, it is the same. You want your reader to click the button, to write down his name and address, and to pay you.

This is the call to action. Sometimes, it may not be the purchase of something. It can be to receive a free book or report or become a member of a list. But web copywriting always ends up with some form of action. You may see things like “limited supply” or “the offer is available only for a period of time.”

Such limitation is to give the reader a sense of urgency. Let’s face it, if the reader doesn’t take action now, he will never do so. Say the person is interested but thinks to himself, he’ll do it later, after feeding the dog, or after dinner.

After feeding the dog or after dinner, he might forget your offer and never buy it. So when it comes to web copywriting, there needs to be a sense of urgency in your piece.