When we speak about copywriting, what are we talking about? This seems to be an almost ridiculous question, but it isn’t. There are many kinds of writing. For example, novel writing is one of them. However, copywriting has nothing in common with novels. Those are totally different things.

Copywriting would be considered more likely as some form of commercial writing. Now, advertising is commercial writing, but is not copywriting. Writing advertisement requires different skills than copywriting. Writing an article is not copywriting. Many people are confused on that point and think that because they post an article in their blogs, they do copywriting, not so.

What is Copywriting?

The essential question is about intent. The question is why are you writing? The purpose of copywriting is to bring the reader to an action. And so this style of writing is not only commercial, but it is a tool of marketing, more specifically sales. In copywriting, you introduce a product and strive to convince the reader to take an action.

Whether you do copywriting in print, as on a mailed sales letter, or on a flyer or whether you do it on the web, the steps are identical. It’s not about the product. It’s not about the media. It’s about the person on the front of your communication piece. It’s about his or her needs and desires.

It is a human being who buys the product or service. There are some who are infatuated with the Internet and want to convince themselves that writing for the web is different from writing on print. I believe that this is not an accurate perspective. In fact, online marketing is complementary to offline marketing.

People have needs and desires. There are products and services out there that would offer a solution to them. In order to communicate the existence of these product, copywriting is done. Features and benefits of the product are presented.