First of all, I want to define what is met by web copywriting. Many people use this word without knowing its meaning and therefore mislead others. Web copywriting is copywriting for the web. This is as apposed as copywriting in the offline world such as in post office mail order.

Having said that, web copywriting has nothing to do with content writing. These are two different animals. Once upon the time, before the internet, the activity of copywriting was not much known except in advertisement agencies. Usually a copywriter would work for an agency or if he was a freelancer, he would have to be excellent.

Much has been written about copywriting. And there has been a growth in the professional development of that industry. With the Internet, we have seen the advent of what has been called web copywriting. Yet, whether copywriting is done online or offline, it is both a science and an art.

Web copywriting is a science

The science of copywriting is brought forth by the social sciences. Here we are talking about psychology, sociology, economics and marketing. The art aspect is characterized by human creativity, the ability to communicate and touch the sensitivity of others. People buy from those they like and trust. This apply as well in web copywriting.

Not everyone who has a website or a blog and writes some content is a web copywriter. What would that person be? A content writer. Not less important than the copywriter but yet the writing has different purpose. A journalist is a writer, but not a copywriter. As a web copywriter, you have a website, but next you need to have a product or service to offer.

 The web copywriting is a communication piece to your reader that explores his pains or challenges and presents a solution to them. It ends up with a call to action, that is, an order, a signature, since it is a letter and a P.S.