Category Archives: Writing Web Copy

3 Ways E-newsletters can help you attract more customers

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E-newsletters are valuable, but unfortunately, it’s a neglected tool in web marketing. All industries can use this tool. Whether you are a professional service provider, a manufacturer, or a wholesale business, E-newsletters are indispensable to your marketing strategy.

They are incredible marketing goldmines for the service industry. Whether you are an accountant or dentist or an insurance agency, they are extremely effective.

E-newsletters give professionals the opportunity to tell their clients and readers what services they offer. In addition, they contain articles about tips for their customers.

The question you will need to answer in your business is, how do you find leads? And once you’ve found them what do you do with them? Once upon a time email lists were frequently used to find clients. But times have changed, and many of these list providers have gone out of business and those who survived have dubious databases.

Sending regularly E-newsletters

1. This is the great secret of the marketing gurus. Most of them will not reveal it unless you belong to their little club and you hang around them. They have a voluminous list, often comprising of hundreds of thousands of E-newsletternames. The engine behind their list is eNewsletters or E-newsletters.

This is the best marketing tool around because your readers will be able to forward them to their friends. Even if you are an accountant or an attorney, E-newsletters are the best way to find your clients and nurture the relationship with those who have not yet committed to your service. Of course, you will require a website. But once you have one, the most pressing need is for you to offer an e-newsletter.

2. Electronic newsletters can generate leads for your business. After building a website, you will need a squeeze page which is also called an opt-in. This page will enable you to get the name and email address of your visitors. But they won’t give you this information for free. It is extremely valuable for both you and them.

The name and email of your prospects are important to them because they are related to their privacy and they do not want to have an avalanche of spam mail. But this information is valuable to you, because that makes them your potential customers. So you will need to give them something back, and a series of e-newsletters will have value for them.

3. Whether you are in the environmental or energy industry, or whatever else, providing to your list a monthly or even bi-monthly e-newsletter is an excellent way to increase your sales. Selling is not about pushing a product. We’ve left the time of the fast-talking salesmen who use this technique to push their products down our throats. Now, we are at the stage of relationship.

E-newsletters can help you attract more customersProviding your list with eNewsletters is a way to open a two-way dialogue. This is a way to stay in front of your clients. Every time they receive your e-newsletter, you will have the opportunity to remind them of your existence. At the same time, they will be looking forward to hearing from you, because they know you’re offering them value.

E-newsletters are valuable Email documents that give important content to the reader. They are informational and even sometimes entertaining. They can be delivered weekly, bi-weekly or monthly.

This marketing tool helps you to build relationship with your clients.

E-newsletters have dual purposes, to get more business and to inform the customers.

Kick-Start your site with an effective squeeze page

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A squeeze page is a very important web page in your internet marketing strategy. It is known under different names, such as an opt-in page. It is specially created for obtaining the email address of your visitors.

For many years, we have heard the saying that the money is in the list. An email list allows you to stay in touch with your visitors. Without it, once they leave your site, you’ll never see them again.

In order to build a list, you’ll need two ingredients. The first one is the squeeze page which will capture the name and email address of your visitor. The second element, is a free offer, which is sort of a reward to your visitor for their information.Effective Squeeze Page

This free offer is usually an ebook, a special report, or some other downloadable piece of information that has value to your prospect.

When you design a squeeze page, you will need to make it simple, yet informative. A clean and simple design is very effective. Don’t use fancy, elaborate graphics and cluttered text.

When there are a lot of things going on in your page, it makes it difficult for your visitor to understand what’s going on. Your opt-in page has three parts. One, is text. Two, a picture of your free offering. And three, a call to action.

First, build your virtual presence

Obviously, you will need a website in the first place. This statement seems asinine, but it is surprising how many people want to have an internet business, but don’t have a website to begin with.

Once done, having a squeeze page but no one coming to your website would be depressing. You need traffic coming to your site. But wait! Not just any kind of traffic. You need targeted traffic; people who will be interested in what you are offering.

You can get your traffic from either organic, that is from Google search or pay-per-click advertisement, or direct mail. As you build your squeeze page, you have to offer value to your visitor, which is your special report.

For example, if your site is about animals and you target pet owners, you can have an e-book giveaway on, say, “Five ways to keep your dog warm during winter”.

Is there a difference between a squeeze page and a landing page?

Absolutely! Browsing through the web, I see many people who are confused about those two marketing tools. Don’t be one of them. Both are tools that accomplish different purposes.

Mail list peopleThe squeeze page, or otherwise called the opt-in, is a form that asks your visitor to sign up, but it offers no distractions. Meaning, it is a page by itself that has no sidebars, no navigation and no links, except only the call to action.

The landing page on the other hand, is similar to the squeeze page, but it sells something. It is usually a long-form sales letter. But the time your reader finishes reading it, he or she will be a qualified prospect and might get your free trial or buy your product.

There is a misunderstanding that the squeeze page is all about design. It is not. There is a world of difference in? opt-in design. What is important is your headline. Your headline must be compelling, not cut or smart. It needs to attract attention by offering some sort of benefit.

In your squeeze page, what your are offering is your free report, that’s all. So focus on it. Your headline should be about the benefit that it will bring to the reader. Then you should have a short description of it. Write it around the theme of “What’s in it for me?” which some people call WIIFM. And your call to action.

The squeeze page is a great tool for lead generation and lead nurturing. By getting the email of your visitors, you can stay in touch with them.