Most of us have heard the saying “Content is King.”  You have a business website and rush to write. Most of us feel that they know how to write and they put articles in their site like crazy.

The fact is that writing is both a skill and an art. There are different styles of writing. This is very true for the Web. There should be sales pages and informational pages.

If you look at the majority of pages on websites they are informational. Informational writing is close to the style of writing we have learned about in school. It is like the editorial content written in magazine.

There is another kind of writing for website that is persuasive. In this style of writing, the writer intends to drive the reader to a specific action, buy the product, ask for more information, get a free report, etc.

This style of writing requires a certain kind of skill that is totally different from even good content writers. The fact is, the Web is a direct response medium. It is where you expect things to happen.

Think about it. Your company has a website. Someone comes and visits your home page for the first time. The visitor takes a look and leaves. What happened? Your page has failed.

Your home page failed because the words failed to make the reader click another page.

Unless your website specifically intends to provide information, the “click” is everything.