Tag Archives: copy

What is copywriting? The Art of Selling

Whenever I find myself in a social situation of some sort, there is always someone who ask me what is copywriting. This in fact, is not a ridiculous question. It is a very smart one. Many people think they know what is copywriting by thinking that is writing things. I have found people looking for copywriting for their blog, when in reality they wanted someone to post articles for them.

The best definition that I believe would do justice to the question of what is copywriting, is this. Copywriting is salesmanship in print. No it’s not about putting content in your blog. It’s not about writing articles, even search engine optimized articles. It is not about writing information on your web page. None of it. It is about selling.

Understanding what is copywriting

Just like you need someone to either go out there and sell your product or get on the phone and do cold calling. The answer of what is copywriting turns out to be selling on print. The copywriter uses words in a certain fashion to persuade a prospect to own the product that he’s presenting. It is important to understand that copywriting is not advertisement.

What is copywriting is not about writing clever or witty stuff in the hope that your prospect might buy the product. First, a copywriter addresses himself to a very specific audience. Meaning he has to know his market. Who is he selling to? He needs to be familiar with the product. This is indeed true also of the salesman who goes out to prospect.

When you find out what is copywriting, the next question would be, how do you learn it? There is no universities, no colleges, no schools that exist that will or can teach you copywriting. Just like there is no universities or colleges, etc. who will teach you or train you to be a salesman. In fact, copywriting is a trade that is learn at the feet of the masters.

Writing Web Copy – What Should You Know

 The Internet has completely changed the way business is being done. The web is the place where content became king. Writing web copy is an essential part of having a website. Today, mass marketing is affordable to both small and midsize companies.

The reason why writing web copy has become so important, is because the intensity of traffic is determined by the value offered by the website. The more traffic a website receives, the more supply of prospects the web copywriter will be able to tap into.woman writing web copy

Writing web copy is a valuable way of attracting an unlimited number of prospects who will either buy your product or service or will get the information that you provide. Content in a website needs to be constantly updated. And various kinds of writing web copy can be done such as email, case study, sales letter, etc.

When you write a web page, for example, a post in your blog, this is not writing web copy. It is “content”. This is a different kind of writing. This article is content. So what does writing web copy mean? It is a kind of writing intended to sell something with a call to action.

Writing Web Copy Is Writing In a Different Media

Some people believe that there is a difference between the traditional direct mail copy and writing web copy. This is an attempt to create a hype about the Internet. The fact is that writing web copy is exactly the same as a “sales copy” in a different media.

Once upon a time there was only one media, the print media. Copywriting was done in the print media. Then came the radio. Another media. Television, the web and so on, are other media. Writing web copy intends to sell a product to someone. People buy products.

If you want a TV, whether it’s advertised on the web, in your local paper, on radio, on TV, if the offer is interesting you will purchase it.

 

How to write successful copy and be proud of your achievement

There are people who really hate writing. They would rather do anything but that. Successful copy is an attitude of the mind.  From the time we were children we have been misled to think of this mysterious thing called “talent”. Some people believe that they don’t have the talent for writing and therefore they can’t write a successful copy for their website.

Rain MakerTalents are really things that we make happen in ourselves. We have to decide that we like writing and we’ll be great at it. Successful copy begins with an attitude of the mind, but then it has to start by doing the first step which is research. When you write about a product or service, you need to do research.

Successful copy is about marketing

Successful copy requires you to have a good knowledge on the subject at hand. In addition to that, you’ll also need to know your market. Marketing is the driving force behind your writing. The question is not how can you sell your product or service, but rather, does your market want it. If it doesn’t want it, you’ll never be able to accomplish a successful copy.

Therefore, your point of focus has to be on the market. By doing your customer research, you’ll be able to identify your target and you’ll be able to write a very successful copy.  Too many people start their marketing strategy at the wrong end of the rope.

In order to write successful copy, consistency is necessary. Writing every day will help you develop the skill of writing.