Tag Archives: web marketing

Copywriter Tips For Making Your Product Irresistible

Copywriter Tips For Making Your Product IrresistibleThere are so many copywriter tips you can use in the promotion of your business, that you can feel overwhelmed. The reality is that you have to sell your products or services. In fact nothing happens until a sale is made. This means that all your concerns are geared towards selling, and this is the right strategy. However, do not confuse strategy with the tactical process.

The issue is, how do you get to your goal?  To do that, you will need to rethink your marketing approach. Stop thinking about your products or services. Instead start thinking of what goes through the mind of your prospects.

Your perspective needs to be a guide, a counselor. You are dealing with a human being who has needs and desires. In business-to-business, these come in two categories, business and personal wants. Your prospects are not interested in your products or services, they just want their satisfactions fulfilled. So the question for them is:  “What’s in it for me?” Or WIIFM. They have a problem and they are looking for a solution. Can you solve their issues?

The two sides of the marketing coin

Whatever the products or services you provide, there are two sides to deal with. These are the product features and benefits. Both go hand in hand. The one you will stress the most, will depend on your market target. These are critical copywriter tips.

As a general rule of thumb, if you’re selling to consumers, you will stress much more on the benefits than the features. For example, a car commercial may show the leather interior, or the electronic-computerized dashboard. These would be the features. Then, it will show the gentleman in tuxedo, with the gorgeous woman. That’s the benefit. The message, this car shows prestige.

If you’re selling to a business, they might be much more interested in features. For example, the greater capacity of the freezer, in case of a restaurant, the low energy consumption. These might be critical information for your prospect to make a decision. But the features imply benefits. In the example above, the volume of the freezer means more food can be preserved. Yes, but so what? Less spoilage. There is a process that’s taking place here. Your starting point is the feature, but there is a benefit attached to it. Consider these important aspects as you use those copywriter tips.

There are no features without benefits. This is where you begin to answer your prospect’s most important question, “What’s in it for me?” You show him the answer.

However, it’s not only one advantage that you’re giving him, but a multitude of them. In order to do that, you’ll need to dig deep into the benefit hole. Here, you transform critical features into core desires. This way, you become a guide to your client who will appreciate your concern for him and will reward you with the purchase of your products or services.

 

SEO Copywriter: What does an SEO Copywriter do exactly?

An SEO copywriter is someone who writers content in a web page that search engine optimized. You basically start by doing a keyword research which can be done on Google or other search tools. In this case the seo copywriter begins with a basic word and see if it is used often by people. If so, he’ll use it in a content on his web page.  SEO Copywriters have the talent to influence people with words in a way, which makes them seamless to search engines and communicate with web readers.

There are people who specializes as SEO copywriter. Put simply, he wins web traffic with carefully crafted words. The words he uses are keywords that fits into the content he’s writing. There are agencies who hire seo copywriters to work for their clients. They  specialize in the optimization part, producing keyword-rich content that has the primary purpose of pushing your page up the Google rankings. Ranking is about your position in the search engine.

SEO Copywriter helps the position of your page

The SEO copywriter creates web content embedded with search engine optimization strategy that brings your copy to a high SERP position. One has to be careful not to stuff keywords into the content. Once upon a time people used to do that. They used to put a keyword multiple number of times in a sentence to the point that it was not legible. Google became aware of it, and then discounted the value of this technique.

When an SEO copywriter writes content, it may be in a sales copy, or even in an article or a piece of information.  Often SEO marketing firms have in-house writing positions. In order to be successful, the SEO copywriter must first know where, how, and to whom he is addressing himself to. Who is he training to communicate to.

 

SEO Copywriting Services

Searching for SEO copywriting services may be a confusing endeavor. Just be going to Google and make a search will reveal literally millions of results. Yet, the question is, are these all good. Although it is true that there are many places to turn to. But not all copywriting services are not all equals.  In fact there no barrier of entry in this industry, which by the good, it implies a crowd of people with various competence.

It all has to do with your expectation. Do you have a website that is oriented to business or are you just trying to have to content for earning money in advertisement. Depending upon the answer to this question, you will find SEO copywriting services that will serve your need. Search engine copywriting is a basic component of internet marketing. However, there many who don’t want to write their own content, but think they need a copywriter.

SEO copywriting services in detail

Remember that the fundament purpose of SEO copywriting services is to allow your website to be as high as possible on the search engine. No one, and no one can ever guarantee that your site will be on page one of Google. However, by optimizing the content of your site with relevant and competent keywords, you increase the probability of a high ranking.

It is important to keep in mind when you are searching for SEO copywriting services, that it’s not all about the search engine. Computers don’t read your content and have no interest in what you have to say. People want to read. Therefore, make your content meaningful to your audience. Grab their attention, give them value. The content of the website must be fresh and informative. In the end your ranking will take care of itself.

Obviously it is much better to hire a firm that provides SEO copywriting services to help in your copy. It might be a bit expensive by worthwhile. They can take your product and write hopefully an article with quality and value.

What is copywriting? The Art of Selling

Whenever I find myself in a social situation of some sort, there is always someone who ask me what is copywriting. This in fact, is not a ridiculous question. It is a very smart one. Many people think they know what is copywriting by thinking that is writing things. I have found people looking for copywriting for their blog, when in reality they wanted someone to post articles for them.

The best definition that I believe would do justice to the question of what is copywriting, is this. Copywriting is salesmanship in print. No it’s not about putting content in your blog. It’s not about writing articles, even search engine optimized articles. It is not about writing information on your web page. None of it. It is about selling.

Understanding what is copywriting

Just like you need someone to either go out there and sell your product or get on the phone and do cold calling. The answer of what is copywriting turns out to be selling on print. The copywriter uses words in a certain fashion to persuade a prospect to own the product that he’s presenting. It is important to understand that copywriting is not advertisement.

What is copywriting is not about writing clever or witty stuff in the hope that your prospect might buy the product. First, a copywriter addresses himself to a very specific audience. Meaning he has to know his market. Who is he selling to? He needs to be familiar with the product. This is indeed true also of the salesman who goes out to prospect.

When you find out what is copywriting, the next question would be, how do you learn it? There is no universities, no colleges, no schools that exist that will or can teach you copywriting. Just like there is no universities or colleges, etc. who will teach you or train you to be a salesman. In fact, copywriting is a trade that is learn at the feet of the masters.

Copywriter Salary

There is a lot of misunderstanding about what really copywriting is all about. Therefore, it is not surprising that copywriter salary would be a subject of both curiosity mixed with a lack of understanding. There are three place a copywriter can work. He can either work for an advertisement agency, a company or be a freelancer.

Many people start with advertisement agencies. As the first stage of a job, the junior copywriter salary might be between $26 to $36 thousand dollars. Not bad at all for a beginner. Keep in mind that it is only in one form of industry. Copywriting is not like being a lawyer, it is not a regulated profession. The only criteria, is result.

We live in a society that believes that in order to know or do anything, one has to go to school. And so it seems that a copywriter salary would be related to what or where he went to school. These are incorrect and erroneous assumptions. Did you know, that Winston Churchill was considered to be a very bad student. School teachers did not believe he would amount to anything.

A copywriter salary has nothing to do with school

Copywriting is not about what you studied in school. To be a copywriter, one needs to learn certain skills and write. When one considers a copywriter salary, it is important to understand the quality of skill one brings in the table. Many people confuse copywriting with just writing. Two different things. Some people like to write, that might be a passion in their life. But it does not mean that they are copywriters.

In fact, copywriting is very specific. It is writing for direct response piece. For example, as we consider copywriter salary, we can talk about someone like Dan Kennedy, who earns his living as a copywriter and makes millions and millions of dollars doing so. I have seen also people who market themselves at Elance for $5.00 an hour.  What is the difference between the two? The answer is, skills and mind set.

Email Marketing

Email Marketing has become a very efficient method of advertisement. Two decades ago, before the age of the web, one of the principle mode of advertisement was through the post office. Marketers would be sending sales letters through the mail and expect a returned reply. This is still true, even today. In fact the Internet has not brought direct mail into obsolescence.

Print direct response is still very big. But in addition to this tool, the web has brought another tool, email marketing. For anyone who is on the web and who have mail account can see in their inbox a great number of messages. Beside the personal ones, there will be a wide range of advertisements from your favorite retailers or service providers. This is a way for marketers to keep in touch with you, the customers.

Email marketing strategies

Email marketing has become very popular specially with some small business owners. But the big ones are also using email marketing to promote their products. One can thing of Amazon.com or Staples. The fact is, that such kind of advertisement can be very targeted and can be done at a low cost. Very efficient split testing can be run to see what trigger prospect.

In the course of an email marketing, you need to keep in mind that people do not want to read long emails. We are in a world of rush, few people have time to read even long articles. Therefore, you have to choose your topic carefully. Your subject must be meaningful to your audience. Then write your topic as concisely as possible.

In writing your email marketing campaign,  make sure your come across your point quickly and keep the attention of your audience on your topic. Meaning, don’t be boring.  Give value to your prospect. And he will not delete your email.

B2B copywriter

Like a lot of professions, copywriting can be specialized. A B2B copywriter is a specialist. B2B means business to business. Therefore a B2B copywriter is someone who writes for business to business industries. What do we mean by business to business? It simple means companies that deals only with other businesses in the supply of goods and services.

One cannot be a jack of all trade. Some people specialize as a B2B copywriter. Some body else may specialize as a business to consumer copywriter. Both industries are quiet different. A consumer searching to buy the latest iPad will be completely motivated in a different way from the VP of a mid size company wanting to buy an additional truck for their delivery system.

B2B copywriter specializes in an industry

The B2B copywriter addresses a very specific market. Most of them furthermore specializes in industries, for example the software industry or the oil industry, aircraft industry. Each of those industries have their own markets, technologies, and lingo. Understanding the software industry is not the same thing as understanding the oil industries.

A B2B copywriter has a tremendous challenge ahead of him or her as far as writing good sales letter or lead generation content. Being able to communicate with marketing directors is an essential part of the work. There are many steps involved in the process of persuading him to spend a couple of million dollars on a product. Very different goal than in the consumer world. 

Obviously the prerequisite to the B2B copywriter is to be able to write. There is a certain training necessary to be a copywriter. One needs to know the industry. One has to know the different marketing pieces that would be needed to be done in a B2B copywriting. In a nutshell a certain real world experience is important. This is not a trade you will acquire by reading some books.

Copywriting Tips

There are many people who want to learn about copywriting and others who want to launch into this career. I will be giving here some copywriting tips. First of all, I want to say that writing copy can be a lot of fun. Many of us may have experience writing in school as a “drag” and feel discourage of doing so either for themselves or professionally.

But among all the copywriting tips that I can give you, I will also say that writing copy can be very lucrative. The most important part of doing copywriting is surprisingly about knowing your product. When you write a sales letter for a product, you’re trying to convince someone to buy that item. So you need to do some research on it. You have to known the product in order to write about.

Copywriting Tips and Techniques

Knowing about the product is not sufficient, you need to know the market. All of these are important copywriting tips. Who are the people using this product? The answer of that question will tell you who you audience is. For instance, if your product reduces blood pressure, who will be using it? Obviously, people who have high blood pressure.

Another word used for copywriting, is direct response writing. There are many authors who will give you significant copywriting tips to write persuasively. The first part of your writing will have to be the headline. It is the sentence or phrase that will draw your reader to reader the rest of your letter. In fact your header should be unique.

Your header has to be unique otherwise it’ll be something that people see all the time and they will not be interested. The kind of copywriting tips that many professionals give, is the need to market yourself all the time. If people don’t know that you exist, they can’t hire you.

Junior Copywriter and Web Copywriting

A junior copywriter is first of all someone who knows how to use words in order to communicate a message. The copywriter uses words to sell a product or service to either the public or to businesses. Often he works for an advertising agency or a publishing company. This a field that requires creativity. Therefore the junior copywriter will have to develop ideas to sell products.

The life of a junior copywriter in an agency is usually fast pace. He has to develop concepts for what he’s trying to sell. It is often required of him to have excellent writing skills, good grammar and be a good speller.  You may find the junior copywriter working in the field of radio advertisement or writing copy for billboards. Experience in this field is obtain through practice.

Junior Copywriter in Marketing

The junior copywriter will be writing sales letters offline and online, direct mail advertisements, booklets and even brochures. This is not a career for which you need a specific degree. It is really open for anyone. A university degree in English will not help you in copywriting. In fact it may even hamper you. The reason is that colleges are academic institutions who pursue goals totally different from those who are doing direct selling.

Journalism might be related to junior copywriter, but is not the same thing. If you decide to work for an agency, you should know how agencies run. You should acquire a certain familiarity with the different positions, titles and responsibilities of the various departments. Be aware that all agencies are not the same.

As a junior copywriter, you will have to write headlines for your copy. You will need to develop a concept. It usually have to be unique. Your piece will not only have a body but also a call to action. Meaning, persuade your reader to do something such as buyer the product.

Copywriter job description

Today we will explore the subject of copywriter job description. Obviously we all know that there are people out there who are copywriters. But what do they do? First of all, I want to say that people making a living out of that have fun. Sometimes we think that writing is hard. We all confronted the situation when we are assigned, perhaps in school, to write. And the first thing in our mind is, “What am I going to write?”

Well, copywriter job description can be said to be exiting. Really, there are many types of jobs that copywriters can do. And they can make a handsome living at it. You will need to think about what you like to do. For instance, what industry would you like to be involved with. Many copywriters specialize in industries. And often they may work for an agency.

Copywriter job description is often misunderstood

When we talk about copywriter job description, we need to keep in mind that many times people doing writing are not in fact copywriters. In this case, it’s just a job description that has to do with writing. A writer can for example write books or instructional manuals. Actually a copywriter is specifically someone who writes sales letters offline or online.

Copywriter job description is often vague. Since writing is a function that has many, many branches, often a company may think that looking for a copywriter whereas in reality they looking for a writer. Two different things. In offline marketing, you receive mail envelops containing letters, brochures, presenting a product. There is an order form.

This material would have been writing by a copywriter. That’s a very good example of copywriter job description. The writer communicates to a specific market the existence of a product or service that would solve their problems. The letter is written persuasively and invite the prospect to make an order.