Tag Archives: sales

Business Networking and it effect in your business

Business networking is an essential aspect of business success. In fact no businesses are simple social structured. Even small businesses are very complex organizations. Most important of all, are the market, then customers and suppliers. One would be tempted to start by stating the owners or management. But wrong. Regardless of the amount of capitalization the enterprise has, if there is not market, it is doom.

The market is the primary starting point of any business. The overall question being, is there a need that requires a solution? Thereafter, the search for customers can begin. This is where business network would kick in. Given the product or service, suppliers of various sorts must come in play. In both case, relationship with customers and suppliers would present the opportunity of business networking.  

Business networking can be done anywhere

Business networking can take place within an offline or online environment.  In the offline tradition,  networking events have long been used as a way of meeting interesting and valid new contacts. The chamber of commerce, the trade associations are all traditional and good places to develop fruitful business networking relationships. You can meet there new clients, new suppliers and even meet somebody who knows somebody.

Having acquaintances is a way to build up an excellent business networking. It could propel your business venture forward. In trying to build up a business network of your own, it is also important to note that it is not only the number of people that you know but also the quality of people that you know. In order to develop your network , you should gather the people you know and learn from them.

The important point is to keep in mind that the purpose of building business networking is to develop business acquaintances. Connect with people and exchange constructive ideas. In fact network is not hard, each day you talk about your business. So being in a social function is really not different.

Web Copywriting – A Tool of Marketing

First of all, I want to define what is met by web copywriting. Many people use this word without knowing its meaning and therefore mislead others. Web copywriting is copywriting for the web. This is as apposed as copywriting in the offline world such as in post office mail order.

Having said that, web copywriting has nothing to do with content writing. These are two different animals. Once upon the time, before the internet, the activity of copywriting was not much known except in advertisement agencies. Usually a copywriter would work for an agency or if he was a freelancer, he would have to be excellent.

Much has been written about copywriting. And there has been a growth in the professional development of that industry. With the Internet, we have seen the advent of what has been called web copywriting. Yet, whether copywriting is done online or offline, it is both a science and an art.

Web copywriting is a science

The science of copywriting is brought forth by the social sciences. Here we are talking about psychology, sociology, economics and marketing. The art aspect is characterized by human creativity, the ability to communicate and touch the sensitivity of others. People buy from those they like and trust. This apply as well in web copywriting.

Not everyone who has a website or a blog and writes some content is a web copywriter. What would that person be? A content writer. Not less important than the copywriter but yet the writing has different purpose. A journalist is a writer, but not a copywriter. As a web copywriter, you have a website, but next you need to have a product or service to offer.

 The web copywriting is a communication piece to your reader that explores his pains or challenges and presents a solution to them. It ends up with a call to action, that is, an order, a signature, since it is a letter and a P.S.