Category Archives: Online Marketing

Website Copywriting

Having content is a necessity in order to succeed therefore you need to do website copywriting.  Many people have the tendencies to talk about the features of their products. That is alright. Features are an important aspects of the product or service you’re providing. Describing features in your website copywriting means presenting to your audience the characteristics of that product.

When you prospect for a product and you look at the specs, what you are doing is looking at the features of this product. In website copywriting, you certainly want to include these since it will describe your product to your reader. However, you will want also to include the benefits of the product. What the benefits means are the things that the product can do for you.

Website copywriting that sells

In your website copywriting, you have to tell your buyer what’s in it for him. A good example of benefits would be in the case of weight lost products. Talk about how it will allow someone to lose with in just a short amount of time. Often this is a bit strange to talk about because we are so used to just talk about features. If you know next-to-nothing about website copywriting, you will need a learning curve.

With some patience you can accomplish a tremendous work. Website copywriting is very different for other forms of writing. This is why in this article I am providing you with a good starting point to turn things around.  Doing website copywriting requires special skills that will make your web pages compelling to the reader. When you use powerful search engine optimization (SEO), then you can have a tremendous impact on your marketing.

Doing powerful website copywriting will be helped if you do a keyword research. This is an important step in your writing.  Whether or not you want to become an expert, it is a matter of personal choice. But you need to acquire a minimum amount of skills to be successful.

SEO Copywriting Services

Searching for SEO copywriting services may be a confusing endeavor. Just be going to Google and make a search will reveal literally millions of results. Yet, the question is, are these all good. Although it is true that there are many places to turn to. But not all copywriting services are not all equals.  In fact there no barrier of entry in this industry, which by the good, it implies a crowd of people with various competence.

It all has to do with your expectation. Do you have a website that is oriented to business or are you just trying to have to content for earning money in advertisement. Depending upon the answer to this question, you will find SEO copywriting services that will serve your need. Search engine copywriting is a basic component of internet marketing. However, there many who don’t want to write their own content, but think they need a copywriter.

SEO copywriting services in detail

Remember that the fundament purpose of SEO copywriting services is to allow your website to be as high as possible on the search engine. No one, and no one can ever guarantee that your site will be on page one of Google. However, by optimizing the content of your site with relevant and competent keywords, you increase the probability of a high ranking.

It is important to keep in mind when you are searching for SEO copywriting services, that it’s not all about the search engine. Computers don’t read your content and have no interest in what you have to say. People want to read. Therefore, make your content meaningful to your audience. Grab their attention, give them value. The content of the website must be fresh and informative. In the end your ranking will take care of itself.

Obviously it is much better to hire a firm that provides SEO copywriting services to help in your copy. It might be a bit expensive by worthwhile. They can take your product and write hopefully an article with quality and value.

What is copywriting? The Art of Selling

Whenever I find myself in a social situation of some sort, there is always someone who ask me what is copywriting. This in fact, is not a ridiculous question. It is a very smart one. Many people think they know what is copywriting by thinking that is writing things. I have found people looking for copywriting for their blog, when in reality they wanted someone to post articles for them.

The best definition that I believe would do justice to the question of what is copywriting, is this. Copywriting is salesmanship in print. No it’s not about putting content in your blog. It’s not about writing articles, even search engine optimized articles. It is not about writing information on your web page. None of it. It is about selling.

Understanding what is copywriting

Just like you need someone to either go out there and sell your product or get on the phone and do cold calling. The answer of what is copywriting turns out to be selling on print. The copywriter uses words in a certain fashion to persuade a prospect to own the product that he’s presenting. It is important to understand that copywriting is not advertisement.

What is copywriting is not about writing clever or witty stuff in the hope that your prospect might buy the product. First, a copywriter addresses himself to a very specific audience. Meaning he has to know his market. Who is he selling to? He needs to be familiar with the product. This is indeed true also of the salesman who goes out to prospect.

When you find out what is copywriting, the next question would be, how do you learn it? There is no universities, no colleges, no schools that exist that will or can teach you copywriting. Just like there is no universities or colleges, etc. who will teach you or train you to be a salesman. In fact, copywriting is a trade that is learn at the feet of the masters.

Copywriter Salary

There is a lot of misunderstanding about what really copywriting is all about. Therefore, it is not surprising that copywriter salary would be a subject of both curiosity mixed with a lack of understanding. There are three place a copywriter can work. He can either work for an advertisement agency, a company or be a freelancer.

Many people start with advertisement agencies. As the first stage of a job, the junior copywriter salary might be between $26 to $36 thousand dollars. Not bad at all for a beginner. Keep in mind that it is only in one form of industry. Copywriting is not like being a lawyer, it is not a regulated profession. The only criteria, is result.

We live in a society that believes that in order to know or do anything, one has to go to school. And so it seems that a copywriter salary would be related to what or where he went to school. These are incorrect and erroneous assumptions. Did you know, that Winston Churchill was considered to be a very bad student. School teachers did not believe he would amount to anything.

A copywriter salary has nothing to do with school

Copywriting is not about what you studied in school. To be a copywriter, one needs to learn certain skills and write. When one considers a copywriter salary, it is important to understand the quality of skill one brings in the table. Many people confuse copywriting with just writing. Two different things. Some people like to write, that might be a passion in their life. But it does not mean that they are copywriters.

In fact, copywriting is very specific. It is writing for direct response piece. For example, as we consider copywriter salary, we can talk about someone like Dan Kennedy, who earns his living as a copywriter and makes millions and millions of dollars doing so. I have seen also people who market themselves at Elance for $5.00 an hour.  What is the difference between the two? The answer is, skills and mind set.

Copywriting Jobs

Ever since search engines began talking about the importance of content, there has been a lot said about copywriting jobs. By enlarge most of it, is downright misinformation made by people who know next to nothing about copywriting. There is in fact a lot of confusion about the meaning of this noble profession. Some pick up a definition just right out of a dictionary.

Such deep misunderstanding reflect on copywriting jobs, and in reduces its worth. Some believe that copywriting is simply writing a copy, meaning some material, online or offline. This understanding of copywriting jobs is totally erroneous and even reduces the work to slightly minimum labor. In fact, I have seen people in the United States who present themselves as copywriters, willing and ready to sell their services for $5.00 and hour. That is less than minimum wage.

Low level copywriting jobs

Why would anyone hire such downright cheap person for copywriting jobs? How one would define a copywriter? The best way that I can think of, is by way of an example. The Wall Street Journal mailed out in 1974 a letter written by Martin Conroy to sell subscription. This sales letter was mailed continuously for 25 years and earned over a billion dollars for The Wall Street Journal.

If we want to know what is copywriting and learn about copywriting jobs, then here is the definition presented as a demonstration. A copywriter is not someone who just fills up words on a piece of paper or a computer monitor screen. First and foremost a copywriters is a master salesmanship. The job of the copywriter is to sell with the written words. And for that he is a wordsmith.

Often the activity of grammar, spelling and all of it has nothing to do with copywriting jobs. This is important in the school system, but has very little role in the work of a copywriter. Although, generally copywriters are good at it. But often, they may hire an editor to correct his writing mistakes.

Copywriters

Copywriters generally work in two basic industries, either for agencies or businesses.  Many people in this field begin with agencies. Some move away and venture as freelance copywriters. In large corporations you may find copywriters in the marketing department. Often these companies hire also freelancers. This happens specially in the B2B copywriting.

There are different goals that copywriters may follow. In the offline direct response copywriting, there is the tradition of beating the control. What does that mean? Let’s say that a company is selling a particular product, and has a very well performing sales letter. The challenge would be if there is a copywriter out there that can write a copy that exceed the convergence of the current letter.

Copywriters have to know the market

The fact is that copywriters do not know if a sales letter will sell the product or not. Copywriting is in that sense a very scientific specialization. Copywriters perform sometimes complicated mathematics to know if their copy sells the product or not. This mathematics  is called split-testing and is based on probability. Result is the final determining judge.

In the history of copywriting, there are many cases where copywriters have written sales letters that might not be clever at all, yet these have been extremely successful. It is indispensable for the copywriter to know who he is writing to.  There are some copywriters who just sit and write and write without knowing who they’re writing to. They don’t know the target market.

There are certain things that copywriters need to do to accomplish a great job. First, they need to know the product. Spending time with the product in indispensable. They need to have the product in their hand, to task, smell it, hear it, feel it. They have to understand the product. What does it do? How does it work? Copywriters have to understand the market and what problems the product solves.

Web Copywriting – It’s Place in Your Site

Ever since the search engines have made content a requirement for successful traffic in the Internet, web copywriting has become popular. Even brick and mortar businesses need a website. This has become a necessity. For most businesses, in order to promote their products or services, they would have a website and content will be essential.

There are certain characteristics that a good website will have. Generally, most website begins with the design, the graphics and then as an afterthought, the content. This approach is completely wrong. And therefore the cause of many frustrations. In fact, the site must be designed around the web copywriting.

Web copywriting a tool of communication

When you have a business and you put it in the Internet, you don’t put your website for the sake of having an interesting design. Who cares about your design beside your graphic designer? The intention of your site is to communicate which is done through web copywriting. Placing effective and professionally written content on your website can keep your existing and potential customers interested in your business and services. This is what gives value to your site and will attract traffic.

An effective website is necessarily who that’s built to communicate with your visitors. And so the design, the graphics have to be built around the web copywriting. What is your message to your audience? What are you communicating to them? A site like amazon.com doesn’t have any bells and whistles, but as soon as you go there you know you are in a bookstore.

You have about three seconds for your visitor to decide if he or she is in the right place. Your prospect has come to visit your site because they looking for something, they have a problem. Your web copywriting needs to tell them if they are in the right place. Does your site answers their problems?

Business Networking and it effect in your business

Business networking is an essential aspect of business success. In fact no businesses are simple social structured. Even small businesses are very complex organizations. Most important of all, are the market, then customers and suppliers. One would be tempted to start by stating the owners or management. But wrong. Regardless of the amount of capitalization the enterprise has, if there is not market, it is doom.

The market is the primary starting point of any business. The overall question being, is there a need that requires a solution? Thereafter, the search for customers can begin. This is where business network would kick in. Given the product or service, suppliers of various sorts must come in play. In both case, relationship with customers and suppliers would present the opportunity of business networking.  

Business networking can be done anywhere

Business networking can take place within an offline or online environment.  In the offline tradition,  networking events have long been used as a way of meeting interesting and valid new contacts. The chamber of commerce, the trade associations are all traditional and good places to develop fruitful business networking relationships. You can meet there new clients, new suppliers and even meet somebody who knows somebody.

Having acquaintances is a way to build up an excellent business networking. It could propel your business venture forward. In trying to build up a business network of your own, it is also important to note that it is not only the number of people that you know but also the quality of people that you know. In order to develop your network , you should gather the people you know and learn from them.

The important point is to keep in mind that the purpose of building business networking is to develop business acquaintances. Connect with people and exchange constructive ideas. In fact network is not hard, each day you talk about your business. So being in a social function is really not different.

Marketing Questions to Consider

The most important aspect of a company’s web marketing strategy is to create traffic in its website. Regardless of how much money you’ve spent building that website with all the bells and whistles, the fact is that if no one knows of your existence, no one will be coming to your site and purchase your products or services. This is why the printed word is so powerful.

Using the printed word as a form of marketing is a way to communicate with your clients. Obviously the printed words is not the only means of communication. Podcast can be used and attract traffic. Video has become very effective. These are different mod of media. It’s not one or the other, but all of them must somehow be used. Because they reach different audience.

Web Marketing and Traffic

When you write, for example an article as a tool of marketing, although it might be a sales letter or a landing page, headlines are the most important factor if you’re striving to increase web traffic and conversion. The headline is what draws your visitors to the rest of your story. That’s the reason why you really have three seconds for your prospect to either stay or leave your site.

Observe that the quality of your content is important. You need to give value to your readers. Meaning, you have to tell them something that they may not know. An expression used to communicate that value is “value-centric”.  Article marketing is very vital for the promotion of your business. It is important to have original contents. The reason being that Google does not give us any credit for putting on our website the writing of other people.

There is organic and paid methods of obtaining traffic. The organic way is somehow do all the things the Google recommends to get on the first few pages of a keyword. Can anyone guarantee that a page will be first on Google? Yes and no. As a rule of thumb gov sites will be on first page. So if you are a government agency, it’s about guarantee that you’ll be on first page.

Lead Generation – Understanding this approach

From the beginning of history one of the challenge that always took place, has been to attract potential customers. Lead generation is a technique that will help us to achieve this. In the old days, business people would get the name of prospects from friends and then contact them. Eventually there was the door-to-door salesman who went everywhere offering their products.

Now a days companies turn traffic into huge revenues. The Internet is a world in which market provider can meet in a very efficient way, customers. Cultivating the relationship between merchants and prospects can be done through lead generation. This marketing strategy can help them reach hundreds, or even thousands of potential customers all over the world.

Lead generation can improve your market reach

The internet can reach every part of the globe to people you have never even heard of and this becomes key when it comes to your business. Although we should keep in mind that lead generation can be done both online and offline. You present your product or service to a very specific market target in your industry and develop that relationship. Lead generation is usually done by offering something of value to your prospect.

When you start an effective lead generation strategy, your intention would be to help your  company be in contact with more potential customers to which the product can be sold. It is absolutely necessary to keep in mind that lead generation should be focused not just on getting a big number of leads or potential clients. This marketing strategy must also put emphasis on the quality of each lead. A business with a thousand generated leads might look really promising.

The ability to develop a comprehensive lead generation campaign requires a free offer whether it’s a report or a white paper or a newsletter series. Copywriters can be valuable assets to this strategy.